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Dutch startup BeerMate raised $1.5m for its automatic beer-serving machines to alleviate one of humanityâs greatest troubles â long drink lines at live events â by serving up to four beers within 10 seconds. Fittingly, a music festival founder named Michiel Beers is a lead investor.
In todayâs email:
- Child influencers: Not paying them is illegal (in Illinois, anyway).
- Ride your luck: On-demand public transit is trending up.
- Weekend Reads: For your not-entirely-lazy Sunday.
- Around the Web: Just a little adventure, 17 leadership principles to transform your team, birds with moves, and more.
đ Listen: Itâs bad parenting to put your kids in your content. Now itâs bad business, too.
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| The big idea |
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Illinois law makes parents pay child influencers
Child influencers can make bank. Illinois is making sure they see some of that cash.
2023-08-18T00:00:00Z
Juliet Bennett Ryla
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The egg crack challenge has âmomfluencersâ smashing eggs on their kidsâ heads. Some children seem perplexed or amused; others break down in tears, sparking heated debate.
Since the advent of the internet, parents have been exploiting their kids for likes. Now, theyâre gonna have to pay up in Illinois.
No child works for free
Because children under 13 arenât permitted to have social media accounts â nor can they open bank accounts or sign sponsorship contracts â parents typically run the show.
Illinoisâ changes to its Child Labor Law will allow people 18+ to sue if they werenât properly compensated for content they appeared in as children, per CNN.
- Qualifying content must earn at least 10 cents per view, and the child must appear in at least 30% of the accountâs content over a 30-day period.
- Parents must put 50% of earnings into a trust fund based on the percentage of time the child appears in the video.
- So, if a child appeared in 50% of a video, theyâd receive 25% of earnings.
States including California and Washington have proposed similar laws, but Illinois is the first. Some states do have laws to protect child actors, like Californiaâs Coogan Law.
Child influencing can be lucrative
- Eleven-year-old YouTuber Ryan Kaji earned his family $25m+ in 2020.
- Twin toddlers Taytum and Oakley Fisher earn $10k-$20k per sponsored post, per The New York Times.
But it can also be harmful
A psychiatrist told Newsweek that embarrassing your children online can negatively impact their mental health. (This was in an article about parents throwing cheese on their kids, BTW.)
Teen Vogue interviewed a teen whose entire childhood was posted online. When she expressed wanting to stop, her parents claimed theyâd have to sell their house and wouldnât have money for ânice things.â She is waiting to turn 18 to speak out and may go no-contact with her parents.
Fun fact: Coogan Law is named for Jackie Coogan, who sued his mother for squandering his earnings from his childhood acting career. Later in life, Coogan played Uncle Fester in âThe Addams Family.â
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| TRENDING |
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Indiana Jones famously hates snakes. Harrison Ford does not, and is honored to have a new Peruvian species named after him: the Tachymenoides harrisonfordi. âThe snakeâs got eyes you can drown in, and he spends most of the day sunning himself by a pool of dirty water â we probably wouldâve been friends in the early â60s,â the actor said.
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| SNIPPETS |
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The Associated Press, which has a licensing agreement with ChatGPT, published its standards for AI use, including not altering media or using ChatGPT to produce âpublishable content.â
Linus Tech Tips, a popular tech review YouTube channel with 15.5m subscribers, will pause amid allegations of shoddy testing and sexual harassment.
Blue Shield of California tapped Mark Cubanâs Cost Plus Drug Co. and Amazon Pharmacy to save on patient costs. CVS isnât entirely out, but its stock dropped ~9% Thursday morning.
NYC banned TikTok on government devices effective immediately, in accordance with New York state, Ohio, and Texas, among others.
Burger bucks: In-N-Out owner Lynsi Snyder claims that the average In-N-Out manager makes $180k+/year, including store profit-sharing. The average fast-food manager makes ~$63.8k.
Instacart karma: Gig workers are marking âtip baitersâ â people who reduce tips after deliveries are completed â on Google Maps to warn their colleagues.
Streaming now: See how G2 became a unicorn in this short documentary following CEO and co-founder Godard Abel.
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Olivia Heller
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Expanding public transit, but making it more like Uber
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With apologies to PB&J and Ben & Jerryâs, we can think of no duo more iconic than living in a city and spending half your day sitting in traffic.
Getting around any city is hard â and it only gets harder without a car.
- Donât even get us started on living in the countryside or deep in the suburbs without one. That sounds nearly impossible.
For the many millions of people living this reality, there may be buses that can deliver them where they need to go, but chances are itâs infrequent and indirect.
This is why demand-response transport (DRT) is having a moment.
Whatâs DRT?
A convenient alternative to traditional public transport systems. Rather than relying on a set route and schedule, DRT users can hail a bus via an app when they need it and share the journey with others going in the same direction, UberPool style.
DRT is on the rise. There are 200 active DRT projects in the US right now â up from zero ~10 years ago. Industry expert Lukas Foljanty told Trends that 700+ new projects have been launched globally since the start of 2020.
Local governments are switching to on-demand because it can:
Whoâs helping them make the switch?
Software companies like Via and Liftango are moving DRT forward:
- Via, a digital platform used in ~300 DRT projects â including ones with universities like Harvard, Northwestern, and NYU â has raised $887m.
- Liftango modeled out DRT improvements to Auckland, New Zealandâs public transit system, helping them optimize resources. (Specifically, driving a 14% increase in ridership while reducing operating costs).
Want to get in on this emerging space? Join our pals over at Trends â theyâll loop you in on the best opportunities.
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| Listen Now |
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The business of hip-hop (ft. the founder of Trapital)
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Hip-hop has always been more of a movement than just music. And rappers have always been more like entrepreneurs than just artists. Yet, only one LinkedIn Top Voice has spent the last few years decoding the moves of these moguls.
That man is Dan Runcie â who, to celebrate hip-hop turning 50 (no pun intended), joined us to sum up the business of hip-hop.
From early legends like Sugar Hill Gang and Run-DMC, to modern icons like Jay-Z and Drake, the genreâs superstars have influenced the flow of fashion, media, and culture as we know it.
This mashup of The Hustle Daily Show x Trapital just makes sense. (Hit the big red balloon below, then pass it to a friend.)
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| 50 years of hip-hop đ â |
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| weekend reads |
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Welcome to Weekend Reads
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In case you missed âem, hereâs this weekâs bestâŠ
- Tweet: On the internet, nobody knows youâre dead inside.
- Blog: Want to have your cake and eat it too? Corporate entrepreneurship combines the rush of startup culture with the security of a larger corporation.
- Chart: Storage company profits and stocks have cooled from covid-fueled peaks, but are still beating the rest of the S&P 500.
- Story: Papantla, Veracruz, is the birthplace of vanilla and home to some of the worldâs best beans. So why are they so easy to steal?
- Video: This look inside the Joy ice-cream cone empire â responsible for an astounding ~70% of cones consumed in the US â is a real treat. But fair warning: youâre gonna want ice cream after watching it.
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| AROUND THE WEB |
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đ On this day: In 1868, French astronomer Pierre Janssen observed helium during a total solar eclipse. Unfortunately, scientists believed neither Janssen nor English astronomer Joseph Norman Lockyer, who also spotted helium, for another 30 years.
đ§ Cure boredom: With this random trivia generator.
đ Blog: These 17 leadership principles will help managers transform their teams.
đČ Thatâs cool: Scroll for âA Tiny Adventure.â
đŠ Aww: These birds can groove.
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| SHOWER THOUGHTS |
| via Reddit |
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| SHARE THE HUSTLE |
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Hey. Donât keep us a secret.
Refer just 3 people and weâll send Hustle essentials as a thank you.
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Share this custom referral link: https://thehustle.co
Your referral count: 0
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| SHARE THE HUSTLE |
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Look at that! Youâre on your way to the top of the food chain.
You seem like the kind of person who knows how to work a network. And now youâve landed an opportunity to snag some business class aromatherapy.
Get 5 more referrals and youâve got yourself a Hustle candle. Let us help you set the mood and bring some positive vibes to your workspace.
Youâre just 5 referrals away. The candle awaits.
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Hereâs that special link one more time:
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Your referral count: 0
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Look at that! Youâre on your way to the top of the food chain.
You seem like the kind of person who knows how to work a network. And now youâve landed an opportunity to take your morning coffee to the next level.
Get 10 more referrals and youâve got yourself a Hustle mug. Keep your cup warm and your workspace clean.
Youâre just 10 referrals away. The mug awaits.
Hereâs that special link one more time:
https://thehustle.co
Your referral count: 0
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| SHARE THE HUSTLE |
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Look at that! Youâre on your way to the top of the food chain.
You seem like the kind of person who knows how to work a network. And now youâve landed an opportunity to snag the desk plant you never knew you needed.
Get 15 more referrals and youâve got yourself a Hustle branded clover grow kit. If you want something to grow, you must water. Practice your nurturing abilities with this custom Hustle clover grow kit and grow your referrals at the same time.
Youâre just 15 referrals away. Desk plant nirvana awaits.
Hereâs that special link one more time:
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Your referral count: 0
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| SHARE THE HUSTLE |
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Look at that! Youâre on your way to the top of the food chain.
You seem like the kind of person who knows how to work a network. And now youâve landed an opportunity to snag the desk organizer of all desk organizers.
Get more referrals and youâve got yourself a Hustle-branded organizer, to hold your gadgets and give your desk space a breath of fresh air.
Youâre just referrals away. The desk organizer awaits.
Hereâs that special link one more time:
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Your referral count: 0
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| SHARE THE HUSTLE |
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Look at that! Youâre on your way to the top of the food chain.
You seem like the kind of person who knows how to work a network. And now youâve landed an opportunity to organize all those stray cords floating around your desk.
Get more referrals and The Hustle tech organizer is yours. Itâs clean, compact, and all you need to make sure your technology life support is closeby.
Youâre just referrals away. The tech organizer awaits.
Hereâs that special link one more time:
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Your referral count: 0
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Look at that! Youâre on your way to the top of the food chain.
You seem like the kind of person who knows how to work a network. And now youâve landed an opportunity to snag the prestigious Hustle backpack.
Get more referrals and itâs yours. Carry your laptop, gym clothes, Coca Colaâs secret recipe, or whatever you feel like. Walk around with the crew on your back!
Youâre just referrals away. A new bag awaits.
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Look at that! Youâre on your way to the top of the food chain.
You seem like the kind of person who knows how to work a network. And now youâve landed an opportunity to snag some new tech.
Get more referrals and youâve got yourself a Zoom Glow-up kit. This kit will include a Blue Yeti mic, Logitech camera, and a Lume Cube light. This is the perfect set-up to make every video recording and Zoom meeting feel like an Oscar-quality production. Keep climbing.
Youâre just referrals away. The Zoom upgrade awaits.
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Your referral count: 0
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| SHARE THE HUSTLE |
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Well, well. Look who climbed the ladder. Weâre so proud.
You seem like the kind of person who knows how to work a network. And now youâve got an opportunity to bag The Hustleâs grand prize.
Just more referrals and youâll get yourself a ticket to Inbound 2023, the most bodacious business conference in the industry. You could rub shoulders with moguls, or catch a keynote next to your favorite YouTuber. Get your hustle on for a shot at maximizing your network.
Youâre just referrals away. The final boss awaits.
Hereâs that special link one more time:
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Your referral count: 0
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Todayâs email was brought to you by Juliet Bennett Rylah.
Editing by: Ben âRefuses to ever use the word âkidfluencerrâ Berkley.
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