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Nerf guns have long been a weapon of choice for little chaos goblin children, but now theyâre going legit: ~55 years into Nerfâs existence, Hasbro announced Nerfball as the brandâs official sport. The game includes two teams of five dart-wielding athletes in a âheart-pounding combination of paintball-style play with the speed and agility of basketball.â This means nothing to us, but still, put us in, coach Hasbro.
In todayâs email:
- Cubby life: Why AI has people sleeping in $900/month pods.
- Dippinâ Dots v. Mini Melts: A battle for novelty ice cream supremacy.
- âT partiesâ: Round up the boys, itâs testosterone-measuring time.
- Around the web: Timing job applications, a library of short stories, a dutiful dog, and more.
đ Listen: The enduring appeal of beaded ice cream.
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The Big Idea |
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Why tech workers are sleeping in expensive boxes
San Francisco is so expensive that itâs kind of a deal to drop $700/month to sleep in a box.
2023-10-03T00:00:00Z
Juliet Bennett Rylah
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Much like a vampire must rest in a wooden box filled with their native soil, a tech worker must sometimes pay $900/month to sleep in a wooden box equipped with a twin mattress.
Both are cursed â one by immortality, the other by skyrocketing housing costs and the mad dash to get in on AI.
Is it a nice box, at least?
Brownstone Shared Housing rents out private sleep pods in San Francisco ($700/month), Palo Alto ($900/month), and Bakersfield ($500/month).
Theyâre stacked two-high like bunk beds, each 4 feet tall and 3.5 feet wide. Features include a dimmable light, temperature control, a shelf and hanging rail, charging ports, and a privacy curtain.
The âhousesâ contain a kitchen (sans stove or oven), shared bathrooms, and common spaces. Thereâs no laundry.
One tech worker described the pods as a âlittle toastieâ but a fine place to sleep while he pursues a career in AI.
And heâs not alone
Brownstone CEO James Stallworth told SFGate that many come to do the same. In San Francisco, all 28 beds are booked through October. (There is a city inspection pending, but Stallworth isnât worried about it.)
Utilities are included, thereâs no security deposit, contracts are month-to-month, and guests can network with each other.
In Bakersfield, where the median studio apartment costs $995, Brownstoneâs $500/month offering may be appealing. In San Francisco, where itâs ~$2.2k, Brownstoneâs, sadly, not a horrible dealâŠ
⊠nor a new one: Japan has capsule hotels for the minimalist tourist, and similar âpodâ arrangements in the US attract travelers, digital nomads, and people looking to save on rent by âco-living.â PodShare, with locations across California is one such example.
BTW: For those whoâd actually like to sleep in a coffin, thereâs Berlinâs Propeller Island City Lodge â though temporarily closed for renovations and a ânew concept,â the hotel has 25+ bizarre themed rooms, including one where you can do just that.
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Free Resource |
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Peer inside our paid media playbook
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Organic growth is one lane â paid ads are another. By paying social platforms to target certain data points and demographics, you up your odds of catching new customers.
Itâs not cheap⊠but itâs extremely effective. Learn how to budget, bid, and build a paid media strategy that powers through the noise of a newsfeed.
Three steps to paid ads that perform:
- Media planning: How to hone in on your folks.
- Media buying: Manual or automated bidding?
- Media optimizing: Masterfully minimize friction.
Jamal explains the sensible system that brings in new business.
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Advertising pro tips â |
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TRENDING |
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Birkenstock is expected to file its IPO next week and its $9B+ valuation is raising eyebrows â but if weâre basing things solely off the sheer number of the German shoemakerâs products in our collective closets, it seems like a steal to us.
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SNIPPETS |
Bills are back: The pandemic-era pause on federal student loan payments ended Sunday, meaning monthly billing will resume for 40m+ Americans.
Electric vehicle maker Rivian Automotive delivered a record 15.5k+ vehicle in Q3, a 23% increase from Q2. The company says itâs on track to produce 52k EVs in 2023.
Meanwhile⊠Teslaâs sales slipped in the third quarter, down 6.7% from Q2, though its numbers were still up 26.5% YoY. Added relief may come soon from its forthcoming Cybertruck, nearing its fourth year of arriving any day now.
X (formerly Twitter) announced a content deal with Paris Hilton, who will create live-shopping videos for the platform. In hyping the deal, CEO Linda Yaccarino called Hilton âthe queen of pop culture, music, business, and TV,â which⊠Paris is great, but nah.
Grab your popcorn: BeyoncĂ©âs Renaissance World Tour mightâve wrapped up, but itâs far from over. The superstar will now hit the big screen with the movie Renaissance: A Film by BeyoncĂ©, targeting a Dec. 1 release with AMC.
Sam Bankman-Friedâs criminal trial in New York begins today with jury selection and is expected to last six weeks. The former crypto magnate faces seven counts of fraud and conspiracy.
Apple says its iPhone 15s are overheating due to iOS and app bugs, which it will fix via a software update.
Bernard Arnault, the billionaire LVMH founder and Europeâs richest man, is under investigation by French authorities over money laundering allegations. Arnaultâs team dismissed the ongoing inquiry as âabsurd and unfounded.â
Sphere Entertainmentâs stock popped 10%+ Monday following the buzzy Las Vegas venueâs debut U2 concert, bringing its market cap to ~$1.4B.
Tom Hanks wants everyone to know itâs a deepfake, not the actor himself, hawking a dental plan. The actors guild SAG-AFTRA remains on strike, in part over AIâs potential uses in future films and TV shows.
Marketing psychology 101: Climb inside the minds of your customers. This free guide explains how priming, anchoring, clustering, and other habit-based heuristics push people to make purchases.
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Donât miss this⊠|
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Exactly zero prospects are receptive to self-serving, pushy, or pointless sales emails. See our breakdown of the five most common types of obnoxious, ineffective sales messages and how to avoid them.
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Bead the heat |
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Think your industry is weird? Get a load of the beaded ice cream business
Dippinâ Dots and Mini Melts are in a fierce competition to monetize their similar novelty ice cream products.
2023-10-03T00:00:00Z
Ben Berkley
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Dippinâ Dots may be the so-called âice cream of the future,â but it has a much more intriguing past.
It was founded in 1988 by Kentucky microbiologist Curt Jones, who was experimenting with liquid nitrogen to flash-freeze animal feed, landing on a flash-frozen novelty treat instead.
Jonesâ beaded ice cream launched a roller coaster ride thatâs included a bankruptcy, two factory explosions, a $300m annual sales peak, a cryogenics side hustle â and, as of last year, a $222m acquisition.
- New owner J&J Snack Foods must be happy with its purchase â Dippinâ Dots helped turn its Q3 earnings sheet all green.
If you think there isnât room for two beaded ice cream behemothsâŠ
⊠Sorry, but youâre so very wrong. UK-based purveyor of tiny ice cream globules Mini Melts is coming for Dippinâ Dots.
The more globally focused Mini Melts, serving 40+ countries (versus Dippinâ Dotsâ seven) has now taken off in the US, per Food Dive.
- With 34k+ distribution sites, Mini Melts USA expects to sell ~30m cups this year.
- Annual sales have grown ~35% YoY, and execs think $100m+ in sales is within reach.
True to industry tradition, Mini Melts USAâs backstory is wild:
- Philly teen Dan Kilcoyne helped his brother with a school assignment: to find a product not sold locally and draft a plan thatâd convince the corporation to enter the market.
- Dippinâ Dots was his pick, management bit, and he started selling them in the school cafeteria before expanding to 18 retail locations.
- When Kilcoyne got priced out by Dippinâ Dotsâ franchising fees, he teamed up with Mini Melts to bring its product stateside.
Now a competing CEO, Kilcoyne is nipping at his old companyâs heels, launching a very, very cold war.
The X factor: To hold off upstart Mini Melts, Dippinâ Dots must give the people what they want. By this, we of course mean more of their official mascot, Frozeti the Yeti.
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T Parties |
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Cold plunges and testosterone parties
Tech bros are into testosterone parties now.
2023-10-03T00:00:00Z
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Are you ever chilling with the boys when you realize you ought to be measuring testosterone? Well, for ~$100-$400, that could be you.
Jeff Tang, founder of the now-shuttered note-taking startup Athens Research, launched a âmenâs health companyâ in June offering âT partiesâ to tackle declining testosterone levels among men, per The Information.
Here, men gather, test their T levels, enjoy meat-centric meals and homemade kefir, check each otherâs deadlift forms, and take dips in the cold plunge. In the future, Tang may also offer coaching, meal prep, and more.
Is there a problem with their testosterone?
Testosterone levels have been declining across genders over the last 20 years, possibly due to chemicals absorbed from plastics and pollution. Testosterone also naturally decreases as men age.
Normal measurements are 300-1k nanograms per deciliter:
- Symptoms of low testosterone include decreased energy, libido, and muscle.
- Too much testosterone can lead to issues including acne, blood clots, and liver disease.
Only ~2% of men actually have low testosterone, per the American Urology Association.
But hormone worriesâŠ
⊠have created a booming testosterone replacement therapy (TRT) business worth $1.75B worldwide, buoyed in the US thanks to relaxed DEA rules around prescribing it and often filled with misinformation and scams.
Tang is not a medical doctor, nor does he have low testosterone, boasting 1k+ ng/dL.
But he prefers a holistic approach to TRT that sounds a lot like being healthy â working out, sleeping and eating well, managing stress, taking vitamins, meditation, and âtalking to âhot people.â
And unlike other testosterone advocates, heâs not spouting hate speech about transgender people, who also use hormones for gender-affirming care.
So, uh, bros will be bros?
BTW: Another Tang method is apparently âsemen retention,â which is⊠exactly what it sounds like. A urologist who spoke with The Information did not think this would boost T levels.
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AROUND THE WEB |
âïž On this day: In 1995, OJ Simpsons was acquitted of the murder of Nicole Brown Simpson and Ron Goldman following a 252-day televised trial.
đ Useful: An online library of short stories.
â Thatâs interesting: Shikhar Sachdev applied to 250 jobs, timing each oneâs application process. While it took 2.5+ minutes on average to apply for most jobs, it took 10+ minutes to apply to USPS and 20 seconds to apply to Netflix. Read his report here.
đš How to: Wiredâs guide to ChatGPTâs new image features.
đ¶ Aww: And now, bath time.
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Meme |
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The one month of the year that work is spooky for good reason. (Link)
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SHARE THE HUSTLE |
Hey. Donât keep us a secret.
Refer just 3 people and weâll send Hustle essentials as a thank you.
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Share this custom referral link: https://thehustle.co
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Get more referrals and youâve got yourself a Zoom Glow-up kit. This kit will include a Blue Yeti mic, Logitech camera, and a Lume Cube light. This is the perfect set-up to make every video recording and Zoom meeting feel like an Oscar-quality production. Keep climbing.
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Todayâs email was brought to you by Juliet Bennett Rylah and Sara Friedman. Editing by: Ben âOnly life goal: Learning Dippinâ Dotsâ official danceâ Berkley.
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