---
title: Your midlife crisis might cost you
description: Businesses are lining up for the opportunity to help you with your second act — for a price.
---

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# [Your midlife crisis might cost you](https://hs-sbup.thehustle.co/news/your-midlife-crisis-might-cost-you)

 Written by [Sara Friedman](https://hs-sbup.thehustle.co/news/author/sara-friedman) | Aug 3, 2023 11:07:51 PM

In today’s episode of ‘capitalism’s gonna capitalize’: Businesses are making money off your midlife crisis.

You read that right. Startups, consultants, and coaches are calling shotgun for a joy ride in your shiny new convertible, per [*The Wall Street Journal*](https://www.wsj.com/articles/midlife-crisis-money-business-companies-29dc2273):

- [Modern Elder Academy](https://www.modernelderacademy.com/) offers online and in-person workshops on situations like divorce, death of loved ones, layoffs, and other stressful life transitions.
- [Reboot Partners](https://rebootbreak.com/) provides workshops, coaching, and retreats around the country.
- Elite colleges are launching [programs](https://www.wsj.com/articles/for-60-000-these-colleges-help-older-workers-plot-encore-careers-a0060b9a?mod=article_inline) (starting at ~$50k) designed for older adults looking for new careers.

With people living [longer](https://www.who.int/data/gho/data/themes/mortality-and-global-health-estimates/ghe-life-expectancy-and-healthy-life-expectancy) than ever before, the meaning of “midlife” is changing, opening up a second act that many want to fill with new activities, skill sets, and pursuits.

Plus, with happiness bottoming out around age [40](https://www.theguardian.com/commentisfree/2022/aug/22/research-says-that-your-40s-are-your-unhappiest-age-its-worse-for-millennials) and ageism still [pervasive](https://www.apa.org/monitor/2023/03/cover-new-concept-of-aging) in society, older adults need all the support they can get.

#### **Bold age**

While the stereotype of buying a new Harley (and matching leather jacket) for a midlife crisis endures — today’s older adults want to feel productive and self-fulfilled.

That means paying for services that promise community, learning opportunities, and even spirituality:

- The [Halftime Institute](https://halftimeinstitute.org/) is a program based on Christian principles that focuses on personal relationships, faith, and finding one’s calling (the yearlong course is $25k).
- The Union Theological Seminary has an [Encore Transition](https://utsnyc.edu/life/institutes/encore-transition-program/) program catering to retirees planning their next moves.

Now, we humbly request someone get started on a solution for lost 30-year-olds. Please and thank you.

[View full post](https://hs-sbup.thehustle.co/news/your-midlife-crisis-might-cost-you)

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