--- title: "Where business is headed in 2023: Highlights from 3 reports - The Hustle" description: "Where business is headed in 2023: Highlights from 3 reports" image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/514106668-19-News-Brief_2023-05-04T010038.550Z.webp --- # Where business is headed in 2023: Highlights from 3 reports ![Ben Berkley](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Ben Berkley](https://hs-sbup.thehustle.co/author/ben-berkley) Published: May 04, 2023 Updated: October 11, 2023 Our inboxes are overflowing with reports: ![Where business is headed in 2023: Highlights from 3 reports](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/514106668-19-News-Brief_2023-05-04T010038.550Z.webp?width=595&height=400&name=514106668-19-News-Brief_2023-05-04T010038.550Z.webp) - The State of Startup Jobs - The fastest-growing apps - The Future of Payments Here are a few takeaways from our skim: #### **It’s been rough, but there are positives for startup jobs** US startups hit harsh economic headwinds over the past year — job openings dropped 52% — but NGP Capital’s latest [State of Startup Jobs](https://global-uploads.webflow.com/63887690330617511e6e0344/6449420ccfcd531760db0601_NGP%20Capital%20US%20Jobs%20report_FINAL_4_21_23.pdf) report shows encouraging signs. - Seed hiring — jobs filled at newly founded companies — saw a comparatively minor dip (14%). - Healthtech and life sciences ran ahead of the pack, seeing high hiring rates in 2022. - Last year’s decline in openings hasn’t reversed, but it *has* stabilized. #### **The apps that make the world go ’round** Expected winners headlined Okta’s annual [Business at Work](https://www.okta.com/sites/default/files/2023-02/Businesses-at-Work-Report_Feb_2023.pdf) study, with Fitbit dominant among health apps, and PayPal, Venmo, and Stripe as the power trio in finance apps. But it wasn’t without intrigue: - Travel *really* boomed. Unique travel-app users rocketed up 197% YoY — quite the post-pandemic rebound. - Fastest-growing app categories included collaboration (top grower: Figma) and security (1Password). (Kudos to our colleagues: Our parent company, HubSpot, cracked Okta’s top 50 apps list.) #### **Money will keep changing hands — sans hands** Mastercard’s [Future of Payments](https://view.ceros.com/mastercard-labs/signals-the-future-of-payments/p/1) report had so many interesting morsels, we’re simply going to rapid-fire ’em right at you: - Sick of NFTs? America isn’t. NFT sales topped $2.6B in 2022. - 80% of US consumers now connect their bank accounts to other apps (think Intuit for taxes or Mint for budgeting). - Digital wallet usage is growing — wildly. Expect more than half of humanity (~4.4B people) to use digital wallets by 2025. 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