--- title: We tried Threads, Meta’s Twitter competitor - The Hustle description: It’s no cage match, but Mark Zuckerberg’s Meta dropped Threads, an app to rival Elon Musk’s Twitter. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1037422333-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-threads-meta_20230706225014.webp --- # We tried Threads, Meta’s Twitter competitor ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: July 11, 2023 Updated: October 11, 2023 Well, it’s no cage match but Mark Zuckerberg’s Meta dropped Threads, a rival app to Elon Musk’s Twitter. And we decided, heck, Why not give it a whirl? ![Meta Threads screenshot](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1037422333-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-threads-meta_20230706225014.webp?width=595&height=400&name=1037422333-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-threads-meta_20230706225014.webp) Threads — not to be confused with the 1984 feel-really-bad movie of the same name — looks almost *exactly* like Twitter, with short text, photo, and video posts that you can like, repost, comment on, or share. Instagram’s Adam Mosseri [told](https://www.theverge.com/2023/7/5/23784263/instagram-threads-app-download-iphone-android) *The Verge* that, while Twitter “pioneered the space,” Meta felt there was an opportunity to build something new “given everything that was going on.” **What’s going on?** Ever since Elon Musk’s $44B takeover of Twitter, the platform’s been different. Recently, Musk capped the number of tweets unverified users can see, sending a deluge of new users to Twitter founder Jack Dorsey’s app Bluesky (which just raised [$8m](https://techcrunch.com/2023/07/05/bluesky-announces-its-8m-seed-round-first-paid-service-custom-domains/), btw.) [Mastodon](https://www.independent.co.uk/tech/twitter-down-mastodon-rival-alternative-elon-musk-numbers-b2368473.html) and [Spill](https://news.yahoo.com/black-owned-social-media-app-175711334.html), a Black-owned app founded by ex-Twitter employees, experienced similar surges. By press time, Threads had courted [30m+](https://www.engadget.com/threads-gained-10-million-new-users-in-seven-hours-090838140.html) users. **If Threads looks like a Twitter clone…** … how does it differ? It’s linked to Instagram, so you [need an Instagram account](https://www.cnbc.com/2023/07/06/how-to-use-metas-threads-app-and-whats-missing.html#:~:text=Users%20are%20required%20to%20have,can%20still%20customize%20your%20profile.) to sign up. From there, you can import your Insta bio and people you follow. So, if you, like me, use Twitter for work/community stuff and Insta for posting your cats, it may kick off on a different vibe. Also: - Threads’ character limit for posts is 500, versus Facebook’s [63k+](https://blog.hubspot.com/marketing/character-count-guide#:~:text=Facebook%20Character%20Limit,on%20status%20updates%20is%2063%2C206.) and Twitter’s [280](https://www.theverge.com/2023/4/14/23683082/twitter-blue-10000-character-limit-bold-italic-features-substack-newsletter) for nonpaid users or 10k for Twitter Blue subscribers. - So far, there’s only one feed, consisting of posts from people you follow and recommended content. - It doesn’t have account switching, hashtags, DMs, search, paid ads, or a desktop version… [yet](https://www.theverge.com/2023/7/5/23784480/threads-instagram-meta-news-twitter-competitor). - It’s currently unavailable in the EU due to [concerns](https://techcrunch.com/2023/07/05/threads-metas-twitter-competitor-is-now-live/) surrounding privacy regulations. - It has the same community standards as Instagram, so no NSFW stuff. **On the fence about Threads?** Maybe think on it, ‘cause you [can’t delete](https://www.androidpolice.com/cant-delete-threads-without-deleting-instagram/) a Threads account without sacking the associated Instagram account. Topics: [Facebook](https://hs-sbup.thehustle.co/tag/facebook) [Twitter](https://hs-sbup.thehustle.co/tag/twitter) ## Follow us on social media prev next - ![Meta vs. Canada is a long pattern of dismantling news](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1038385209-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-newspaper_20230823220232.webp) ### Meta vs. Canada is a long pattern of dismantling news - ![Even without that giant ‘X’, there’s still a lot of light pollution](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1218946738-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-lightpollution_20230731220428.webp) ### Even without that giant ‘X’, there’s still a lot of light pollution - ![Can you name someone with a harder job than Linda Yaccarino? We can’t](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/19829585-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-yaccarino_20230724220332.webp) ### Can you name someone with a harder job than Linda Yaccarino? We can’t - ![Meta’s latest metamorphosis is a mixed bag](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/548836041-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Meta_morphosis_20230717231041.webp) ### Meta’s latest metamorphosis is a mixed bag - ![Is this exactly what Elon Musk wanted?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1349857922-HS-News-Brief_2022-12-19T003446.776Z.webp) ### Is this exactly what Elon Musk wanted? - ![Why Meta’s ‘leaner is better’ feels extra contagious](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1759004967-HS-News-Brief_2023-03-15T004959.472Z.webp) ### Why Meta’s ‘leaner is better’ feels extra contagious - ![Meta looks to broaden Horizon’s horizons in 2023](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/125410848-HS-News-Brief_2023-02-08T013601.673Z.webp) ### Meta looks to broaden Horizon’s horizons in 2023 - ![Meta’s board wants new nudity guidelines](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/509999999-HS-News-Brief_2023-01-19T010328.295Z.webp) ### Meta’s board wants new nudity guidelines - ![One fake Tweet may have cost Twitter a lot](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1854753406-HS-News-Brief_2022-11-15T004910.531Z.webp) ### One fake Tweet may have cost Twitter a lot - ![What’s happening with Twitter?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/523835087-HS-News-Brief_2022-11-01T010009.526Z.webp) ### What’s happening with Twitter? 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