--- title: Want an Instagram-ready baby? It’ll cost you - The Hustle description: Parents are shelling out on services for picture-perfect bundles of joy. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/418643542-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Baby_20230920212010.webp --- # Want an Instagram-ready baby? It’ll cost you ![Sara Friedman](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Sara Friedman](https://hs-sbup.thehustle.co/author/sara-friedman) [Sara Friedman Twitter profile ](https://twitter.com/sarafriedmannn) Published: September 21, 2023 Updated: October 11, 2023 Have you attended a gender reveal party recently that was more elaborate than your wedding? ![A baby in a diaper looking up at dollar bills falling from the sky with an Instagram “like” symbol over its head.](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/418643542-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Baby_20230920212010.webp?width=595&height=400&name=418643542-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Baby_20230920212010.webp) Today’s parents aren’t messing around when it comes to their baby’s social media [presence](https://blog.hubspot.com/the-hustle/instagram-worthy-baby). The global baby products market was valued at [$214B](https://www.grandviewresearch.com/industry-analysis/baby-products-market?hubs_content=blog.hubspot.com%2Fthe-hustle&hubs_content-cta=Want%2520an%2520Instagram-Worthy%2520Baby%253F%2520It%25E2%2580%2599ll%2520Cost%2520You) in 2021, and money is pouring into services fit for Instagram: - Decor for gender reveals abounds on sites like Etsy, and events companies charge thousands for executing upscale baby showers. - Newborn photo shoots are [everywhere](https://www.pinterest.com/search/pins/?q=newborn%20photgraphy&rs=typed), with parents hiring professional [photographers](https://www.latimes.com/california/story/2019-08-15/birth-photographers-la-delivery-rooms) to document their child’s earliest moments. - Cribs and strollers, which double as [status](https://www.parents.com/parents-being-judged-by-their-baby-gear-7489301) symbols, can cost well into the [thousands](https://www.washingtonpost.com/lifestyle/style/snoo-millennial-parents/2021/07/12/e9fa501a-e02e-11eb-9f54-7eee10b5fcd2_story.html). There’s even a growing group of interior design firms that’ve made baby nurseries their specialty. Naomi Coe of [Little Crown Interiors](https://www.littlecrowninteriors.com/) tells *The Hustle *that her Southern California clients spend an average of $15k-$20k decorating a nursery, with some clients dishing out as much as $80k. And design trends are as powerful in the baby industry as they are with adults: The “sad beige” [trend](https://www.today.com/parents/family/sad-beige-rcna65116) has gripped social media so tightly that some have [questioned](https://www.popsugar.com/family/sad-beige-baby-aesthetic-49067153) if it’s harming babies’ development. #### **The trends don’t stop at material goods…** … They’re actually influencing who babies are. Or, at least, what they’re named. Baby naming consultants are taking to TikTok to name people’s babies — for a price: - Colleen Slagen of [Naming Bebe](https://www.namingbebe.com/) offers packages ranging from 10 names for $250 to 30 names for $400. - The baby name site [Nameberry](https://nameberry.com/consulting) charges $350 for an hourlong meeting with a naming consultant, and $10k for nine months of on-call naming advice and unlimited meetings. So, for parents who want to keep it picture-perfect on social, these services can really add up. **Hot tip:** ChatGPT will name your kid for free. Topics: [Family](https://hs-sbup.thehustle.co/tag/family) ## Follow us on social media prev next - ![Postnatal retreats are taking off in the US](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1790963626-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-PostnatalRetreats_20230911231709.webp) ### Postnatal retreats are taking off in the US - ![Teens are going back to work](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1526974651-HS-News-Brief_2022-06-23T221207.979Z.webp) ### Teens are going back to work - ![The baby formula shortage, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/322847921-HS-News-Brief_2022-05-18T000732.931Z.webp) ### The baby formula shortage, explained - ![It appears Americans suck at guesstimating](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1546813107-News-Brief_2022-03-24T000913.043Z.webp) ### It appears Americans suck at guesstimating - ![The big business of egg freezing](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1044133014-News-Brief_2022-02-17T024722.385Z.webp) ### The big business of egg freezing - ![The world is using fewer condoms than expected](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1150480983-News-Brief_2022-01-11T022004.104Z-scaled.webp) ### The world is using fewer condoms than expected - ![How tech is changing baby names](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/902665866-News-Brief_2021-10-14T001604.587Z-scaled.webp) ### How tech is changing baby names Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t. JOIN FREE ### 100% Free CRM Nurture and grow your business with customer relationship management software. Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Sara Friedman", "url" : "https://hs-sbup.thehustle.co/news/author/sara-friedman" }, "datePublished" : "2023-09-21T07:33:14.000Z", "headline" : "Want an Instagram-ready baby? 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