--- title: This company is really into T-shirts - The Hustle description: Why Buck Mason bought a Pennsylvania factory to make T-shirts. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/689903747-httpsmedia.hubspot.comhubfsDaily20Newsletter20ImagesOlder20DatesApril20102c202023tshirts-buckmason.webp --- # This company is really into T-shirts ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: August 29, 2023 Updated: October 11, 2023 Everybody’s got a favorite T-shirt, but fashion brand Buck Mason has iterated on its humble design 50x in pursuit of “a superior T-shirt,” [per](https://www.nytimes.com/2023/08/27/style/buck-mason-t-shirt.html) *The New York Times*. ![Three white T-shirts aligned in a horizontal row on a pink background.](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/689903747-httpsmedia.hubspot.comhubfsDaily20Newsletter20ImagesOlder20DatesApril20102c202023tshirts-buckmason.webp?width=595&height=400&name=689903747-httpsmedia.hubspot.comhubfsDaily20Newsletter20ImagesOlder20DatesApril20102c202023tshirts-buckmason.webp) The company, founded in 2013, now sells pants, button-ups, and other apparel, but its T-shirts account for ~30% of overall sales. The shirts aren’t exactly cheap, starting at $45, and featuring flattering details like curved seams and angular sleeves. #### **In December…** … Buck Mason purchased a Pennsylvania sewing factory and cloth mill previously owned by Stitch Fix, which [halted production](https://www.retaildive.com/news/stitch-fix-close-factory-cease-production-sustainable-size-inclusive/633503/) in October 2022 and laid off 56 employees — some of whom have since been hired by Buck Mason. The operation produces ~10k shirts/month with plans to ultimately quadruple production. #### **It’s certainly cheaper…** … to outsource labor to other countries — but with a commitment to domestic production, Buck Mason can: - Entice customers who [prefer](https://www.prnewswire.com/news-releases/survey-says-americans-prefer-made-in-usa-301163756.html) American-made clothing. - Have more oversight and, thus, better quality control. The latter seems essential for crafting the perfect T-shirt — though they do start at $45 each. #### **Is there a market for that?** Many Americans are shifting away from fast fashion, toward longer-lasting products with less environmental impacts. A 2021 report [found](https://www.retaildive.com/news/fast-fashion-faces-steep-declines-in-the-next-decade-or-sooner-ubs-warns/598215/#:~:text=As%20more%20consumers%20become%20aware,Monday%20from%20investment%20firm%20UBS.) fast-fashion retailers could face a 10%-30% decline in revenue over the next decade. And while companies like Shein [draw ire](https://time.com/6247732/shein-climate-change-labor-fashion/#:~:text=Put%20simply%2C%20Shein%20produces%20an,and%20is%20then%20mass%2Dproduced.) for cheaply churning out a boatload of options, companies do find success with less. **Case in point: **Sustainable underwear brand Parade, recently acquired by underwear company Ariela & Associates International, was valued at [$200m](https://www.inc.com/alyssa-khan/parade-sustainable-underwear-acquired-founder-cami-tellez-exits.html) in 2022. 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