--- title: The air ambulance industry is looking up - The Hustle description: Improving tech and an aging population paint a rosy picture for airlift providers. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2114681175-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay2015202023air_ambulance.webp --- # The air ambulance industry is looking up ![Ben Berkley](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Ben Berkley](https://hs-sbup.thehustle.co/author/ben-berkley) Published: May 16, 2023 Updated: October 11, 2023 Feeling old? You and the rest of humanity. ![The air ambulance industry is looking up](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/2114681175-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay2015202023air_ambulance.webp?width=595&height=400&name=2114681175-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay2015202023air_ambulance.webp) With the global geriatric population set to double to [2B+ by 2050](https://www.who.int/news-room/fact-sheets/detail/ageing-and-health), one industry prepares to [double with it](https://www.ainonline.com/aviation-news/business-aviation/2023-05-03/study-robust-growth-ahead-air-ambulance-market): air ambulances. Market researchers [identify](https://www.researchandmarkets.com/reports/4209709/air-ambulance-services-market-size-share-and) US air ambulance services as a fast-growing sector, expected to rise 10.6% annually and reach $32.9B by 2030. #### **More medics will save lives…** … especially if there are more advancements in the sky with them. Want to see what the future of medical transport looks like? Go to Norway, [per](https://verticalmag.com/news/new-helicopters-better-service-at-the-norwegian-air-ambulance-foundation/) *Vertical*: - The Norwegian Air Ambulance Foundation is testing CT scanners in its helicopters. - … uh, wouldn’t a CT scanner be too heavy for a chopper? Yes, which is why the NAAF is using nanotechnology to develop lightweight scanners that require fewer parts. - NAAF is also a testing partner for Airbus’ automated eVTOL aircraft. The first flight-test is [planned](https://www.flightglobal.com/aerospace/airbus-helicopters-enters-evtol-partnership-with-norways-air-ambulance-service/152406.article) for 2024 — sans pilot. #### **Air ambulances may not have sirens, but…** … alarm bells will still be going off around them. Growth isn’t a given in an industry with major limiting factors: - Staffing: Trained medical personnel can be expensive and hard to find. - Weather: Fleets may be unable to fly in bad weather, limiting adoption. Perhaps the stickiest issue is cost: Who gets stuck with the bills? Families, insurance providers, and medical transport operators have [already](https://www.bloomberg.com/news/articles/2022-08-18/air-methods-earnings-plunge-58-on-billing-law-cost-pressures?sref=3Ac2yX40) spent years duking that out in courtrooms. Airlifts run up to ~$40k per flight today, per *Bloomberg*. Maybe someone in Norway can run some nanotech experiments to bring those down in size, too? 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