--- title: "Steph Curry’s offseason: Saving Under Armour and joining the billionaire’s club? - The Hustle" description: Don’t bet against Curry scoring a seat in LeBron James and Tiger Woods’ 10-digit fraternity. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1875953692-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay2017202023steph_curry.webp --- # Steph Curry’s offseason: Saving Under Armour and joining the billionaire’s club? ![Ben Berkley](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Ben Berkley](https://hs-sbup.thehustle.co/author/ben-berkley) Published: June 02, 2023 Updated: October 11, 2023 The Golden State Warriors are done for the season, but Steph Curry’s work is just beginning. ![Steph Curry’s offseason: Saving Under Armour and joining the billionaire’s club?](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1875953692-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay2017202023steph_curry.webp?width=595&height=400&name=1875953692-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay2017202023steph_curry.webp) Tiger Woods and LeBron James are the [only two](https://www.foxsports.com/stories/golf/tiger-woods-joins-lebron-james-michael-jordan-as-latest-billionaire-athlete) active athletes with *Forbes*-certified billionaire status, but Curry could soon be joining them in the $1B+ club. #### **The guy’s got range…** … and not just on the hardwood. His empire includes: - Unanimous Media, his production company with a busy slate, including an upcoming Apple TV+ doc about Curry himself. - A diversified investment portfolio, from personal finance to esports; plus endorsement deals aplenty, including Google, JPMorgan Chase, Rakuten, and CarMax. Most prominently — and lucratively — Curry is *the* athletic face of Under Armour, a partnership extended last month, [potentially for life](https://frontofficesports.com/steph-curry-under-armour-lifetime-deal/). #### **Driving the lane to $1B…** … Curry’s portfolio has grown yet again, adding ~$75m in Under Armour equity and continued investment in the Curry Brand (basically Under Armour’s answer to Nike’s Jordan Brand), [per](https://huddleup.substack.com/p/the-financial-details-behind-stephen) *Huddle Up*. - Under Armour’s fate is tied to Curry: Its footwear business increased 350% YoY in 2015 when Curry won the league MVP and an NBA title. - Curry’s fortune is tied to Under Armour: If sales targets are met, his earnings will eclipse those from his day job (which, wow — Curry’s NBA contracts total $473m to date). #### **What’s standing in Curry’s way?** Nobody wins alone in sports. For No. 30’s net worth to reach its full potential, his teammates simply need to not suck: - FTX: In a rare misstep, Curry signed on to endorse the failed crypto exchange, [opening him up](https://news.bloomberglaw.com/bankruptcy-law/tom-brady-steph-curry-more-celebrities-want-ftx-discovery-halted) to litigation. - Under Armour itself: The brand’s stock has been sliding, down 59%+ over the last five years. But Curry has a way of turning sour moments into cash: He recently inked [another endorsement](https://bleacherreport.com/articles/1788498-stephen-curry-signs-endorsement-deal-to-wear-lemonade-flavored-mouthguard) — to wear a lemonade-flavored mouthguard on the court. 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