--- title: Soho House brings exclusivity to the masses - The Hustle description: Soho House is expanding its social club empire across North America. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/365490956-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-SohoHouse_20230911231649.webp --- # Soho House brings exclusivity to the masses ![Sara Friedman](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Sara Friedman](https://hs-sbup.thehustle.co/author/sara-friedman) [Sara Friedman Twitter profile ](https://twitter.com/sarafriedmannn) Published: September 13, 2023 Updated: October 11, 2023 When the private members’ club Soho House began in 1995, it was a gathering space for local creatives tucked above a London restaurant. ![A woman from the neck down with a laptop on her lap wearing a black bathing suit and a white button-down shirt.](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/365490956-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-SohoHouse_20230911231649.webp?width=595&height=400&name=365490956-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-SohoHouse_20230911231649.webp) Today, membership has become something to brag about (looking at you, pretentious first dates). It’s also become [something](https://www.bloomberg.com/news/articles/2023-09-06/soho-house-wants-to-crack-america-and-not-just-new-york?sref=3Ac2yX40) to budget for: In New York, access to houses around the globe rings in at $4.8k+ per year. - Soho House currently has [40](https://www.sohohouse.com/houses) locations globally (with four more coming soon) and 176k members. - Prospective members join a waitlist of 95k people and must be suggested by an existing member. Along with the houses — which offer amenities like gyms, spas, pools, and restaurants — the company also has Soho Works for coworking spaces, an events program for cities without physical houses, and bookable rooms for overnight stays. #### **Behind the growing empire…** … is publicly traded parent company Soho House & Co. And while its shares initially tanked post-IPO, they’re up more than 50% since the beginning of 2023. Plus, the company has expanded beyond houses with: - Retail furniture brand [Soho Home](https://www.sohohome.com/us/) - Cecconi’s, an Italian restaurant chain - The Line hotels, purchased in 2021 - The Ned, an additional hotel and member’s club - And skin care brand [Soho Skin](https://www.sohohouse.com/house-notes/issue-006/soho-health-club/introducing-soho-skin) #### **North star** With North America accounting for [40%](https://thepointsguy.com/news/soho-house-north-america/) of all Soho House & Co.’s revenue, the company is going all-in on the continent, aiming for 20 houses by 2025. Its [Cities Without Houses](https://www.sohohouse.com/membership/cities-without-houses) list points to possible future locations, with house sizes determined by membership estimates for the first five years (Nashville could bring in 5k-8k members, and would get a large property, while Charleston’s would be smaller). Like a true trendsetter, Soho House has inspired a social club [resurgence](https://www.barrons.com/articles/its-a-new-era-for-members-only-clubs-01655921738). Now it just has to beat all the competition. Topics: [Luxury Goods](https://hs-sbup.thehustle.co/tag/luxury-goods) ## Follow us on social media prev next - ![On the rocks, please: Luxury ice is in](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/905172989-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-LuxuryIce_20230821232049.webp) ### On the rocks, please: Luxury ice is in - ![The ice bath business is on fire](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/182945496-HS-News-Brief_2022-11-17T030716.341Z.webp) ### The ice bath business is on fire - ![Porsche plans to go public](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/227670446-HS-News-Brief_2022-09-06T224354.533Z.webp) ### Porsche plans to go public Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t. 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