--- title: Orange you glad you’re not in the orange industry right now? - The Hustle description: From Florida’s farmers to everyday consumers, people are feeling the pain. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1392117126-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Oranges_20230625234034.webp --- # Orange you glad you’re not in the orange industry right now? ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: June 26, 2023 Updated: October 11, 2023 To any orange juice fans reading this (except for those who like it in their cereal), apologies in advance. ![boxes of orange produced by year](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1392117126-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Oranges_20230625234034.webp?width=595&height=400&name=1392117126-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Oranges_20230625234034.webp) Florida — a state whose license plates feature oranges, whose official flower is the orange blossom, whose official beverage is OJ, and whose citrus market is valued at [$6.9B](https://blogs.ifas.ufl.edu/news/2023/02/16/florida-citrus-economic-impact/) — is struggling to grow oranges. The Agriculture Department estimates that the state’s farms will generate [15.75m](https://www.nass.usda.gov/Statistics_by_State/Florida/Publications/Citrus/Citrus_Forecast/2022-23/cit0623.pdf) 90-pound boxes of oranges this season. That may sound like a lot, until you realize that, just two decades ago, Florida was pumping out 250m+. #### **Let’s peel back the rind on this** It’s been a rough [couple of decades](https://www.washingtonpost.com/business/2023/06/17/florida-oranges-shortage/) for orange producers, per *The Washington Post*: - Insects that cause an incurable bacterial disease among trees, known as greening, arrived in Florida in 1998, spurring a rapid (and ongoing) production decline. - In recent years, hurricanes and cold spells have accelerated that decline. - Brazil, which is typically an additional source of oranges, is also weathering its own weather-related shortages. You don’t have to be Janet Yellen to know what happens when supplies drop — OJ prices in January were up [20%+](https://www.wsj.com/articles/why-orange-juice-is-so-expensive-right-now-11674010877?mod=livecoverage_web) from 2016, according to *The* *Wall Street Journal*. As yields declined, two-thirds of processors shut their doors between 2006 and 2016, and some of those still around are weighing a pivot to other crops. **The hope:** that University of Florida scientists, who are working to develop greening-resistant citrus trees, can quickly work some miracles. Topics: [Agriculture](https://hs-sbup.thehustle.co/tag/agriculture) ## Follow us on social media prev next - ![Kinda gross, but kinda cool? A startup that tells synthetic fertilizers to piss off](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2036425542-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-peeplants_20230918220827.webp) ### Kinda gross, but kinda cool? 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