--- title: Getty Images’ AI play - The Hustle description: Getty Images once refused AI-generated content. Now, it has its own image generator. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1235356694-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-woman-taking-photo_20230925214039.webp --- # Getty Images’ AI play ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: September 26, 2023 Updated: October 11, 2023 Last year, Getty Images [banned](https://www.theverge.com/2022/9/21/23364696/getty-images-ai-ban-generated-artwork-illustration-copyright) AI-generated content on its platform, citing potential legal concerns for customers. ![A woman with short blonde hair wearing a black dress takes a photo with a black camera on a yellow, green, and orange background with a geometric pattern on it.](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1235356694-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-woman-taking-photo_20230925214039.webp?width=595&height=400&name=1235356694-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-woman-taking-photo_20230925214039.webp) Getty also [sued Stability AI](https://apnews.com/article/getty-images-artificial-intelligence-ai-image-generator-stable-diffusion-a98eeaaeb2bf13c5e8874ceb6a8ce196), accusing it of copying 12m+ of its photographs. But now, Getty is getting into the game on its own terms, partnering with Nvidia on a [text-to-image generator](https://www.gettyimages.com/ai/generation/about). Pricing will be based on prompt volume, separate from a standard subscription, [per](https://www.theverge.com/2022/9/21/23364696/getty-images-ai-ban-generated-artwork-illustration-copyright) *The Verge*. #### **What’s different about Getty’s?** Getty’s editorial content includes photos of real people, places, and events; its creative section consists of stock imagery and illustrations. Getty’s model only trained on the latter, [per](https://www.technologyreview.com/2023/09/25/1080231/getty-images-promises-its-new-ai-doesnt-contain-copyrighted-art/) *MIT Technology Review*. That’s key because: - The model won’t create bogus images of public figures or include brand logos — so, no [pope in a Balenciaga jacket](https://www.nytimes.com/2023/04/08/technology/ai-photos-pope-francis.html). - Getty’s images are already licensed, and those who created them or appear in them have agreed to have their work train Getty’s AI. - Thus, any content created with Getty’s model can be used commercially. Getty is also indemnifying its customers — meaning that, should legal challenges arise, Getty will be responsible. #### **Elsewhere…** … The legality surrounding AI-generated work remains in flux. - A judge recently [decided](https://www.reuters.com/legal/ai-generated-art-cannot-receive-copyrights-us-court-says-2023-08-21/#:~:text=Aug%2021%20(Reuters)%20%2D%20A,Washington%2C%20D.C.%2C%20has%20ruled.) that work entirely generated by AI can’t be copyrighted. - Authors including George R.R. Martin and Jodi Picoult have joined the Authors Guild in [suing](https://www.cnn.com/2023/09/20/tech/authors-guild-openai-lawsuit/index.html) OpenAI, accusing its AI model of training on their novels. - Three artists [filed](https://www.artnews.com/art-news/news/artists-class-action-lawsuit-against-ai-image-generator-midjourney-stability-deviantart-1234653892/) a class-action lawsuit against Midjourney, DeviantArt, and Stability AI, alleging their models illegally trained on their work. Getty may be an image powerhouse with [477m+ assets](https://investors.gettyimages.com/node/10421/html), but being able to generate images for free threatens its subscription model. This move both protects Getty from getting left behind and its customers from all that legal murkiness. Similarly, Photoshop maker [Adobe](https://www.computerworld.com/article/3699053/adobe-offers-copyright-indemnification-for-firefly-ai-based-image-app-users.html)’s new AI tool did not train on copyrighted materials either, and Adobe also promised indemnification for its customers. Topics: [Ai](https://hs-sbup.thehustle.co/tag/ai) [Media & Publishing](https://hs-sbup.thehustle.co/tag/media-publishing) ## Follow us on social media prev next - ![‘AI is not a writer:’ Why the writers’ strike deal matters beyond Hollywood](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2028008005-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-AI-WGA_20230927223315.webp) ### ‘AI is not a writer:’ Why the writers’ strike deal matters beyond Hollywood - ![AI-generated foraging books seem dangerous, right?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1714231094-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-mushrooms_20230830223519.webp) ### AI-generated foraging books seem dangerous, right? - ![When AI starts teaching AI, models may ‘collapse’](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2069924254-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-bottripping_20230829215041.webp) ### When AI starts teaching AI, models may ‘collapse’ - ![CAPTCHAs get weirder as AI gets smarter](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/440738447-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-captcha_20230808232842.webp) ### CAPTCHAs get weirder as AI gets smarter - ![Using AI for the perfect fit](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/211713850-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-truetoform_20230807230535.webp) ### Using AI for the perfect fit - ![Big Tech’s thirst for AI dominance may bring literal thirst for everyone else](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1680278072-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Water-Usage_20230803223203.webp) ### Big Tech’s thirst for AI dominance may bring literal thirst for everyone else - ![How to make photos confusing to AI](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/911911672-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-confused-robot_20230730235528.webp) ### How to make photos confusing to AI - ![Machine learning, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/669213695-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-machine-learning_20230720214439.webp) ### Machine learning, explained - ![WormGPT is ChatGPT, but evil — how much should it worry you?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/622601070-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-wormgpt_20230718230257.webp) ### WormGPT is ChatGPT, but evil — how much should it worry you? - ![Would you get inked by AI?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1090175375-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-AITats_20230712224149.webp) ### Would you get inked by AI? Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t. JOIN FREE ### 100% Free CRM Nurture and grow your business with customer relationship management software. Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Juliet Bennett Rylah", "url" : "https://hs-sbup.thehustle.co/news/author/juliet-bennett-rylah" }, "datePublished" : "2023-09-26T23:57:47.000Z", "headline" : "Getty Images’ AI play", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1235356694-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-woman-taking-photo_20230925214039.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/getty-images-ai-play", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Juliet Bennett Rylah", "url" : "https://hs-sbup.thehustle.co/author/juliet-bennett-rylah" }, "dateModified" : "2023-10-11T19:09:37+0000", "datePublished" : "2023-09-26T23:57:47+0000", "headline" : "Getty Images’ AI play", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/1235356694-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-woman-taking-photo_20230925214039.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```