--- title: Gen Z creators are making money on Fanfix - The Hustle description: A platform for Gen Z creators says its users average ~$70k a year. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/GIFs/1072624401-final_size-creator_20230403233124.webp --- # Gen Z creators are making money on Fanfix ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: April 04, 2023 Updated: October 11, 2023 As a potential TikTok ban looms, Fanfix is successfully courting Gen Z creators looking to monetize their fan bases. ![creator taking a selfie](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/GIFs/1072624401-final_size-creator_20230403233124.webp?width=595&height=400&name=1072624401-final_size-creator_20230403233124.webp) Fanfix was founded by Harry Gestetner, Simon Pompan, and influencer [Cameron Dallas](https://media.hubspot.com/e3t/Ctc/UB+113/d2q-Vf04/VWV4zZ3lTRMsVWs7zK3DXMcYV1-ywc4YZk6wN8mSy5m2-MK_V1-WJV7CgP_CW6Yq6js4P92DBW5d8Rtd1sPwF8W66VLB329HtjsW2_nmLx7wYQS4W83g3LL5wRY5gW3CnnFC4cp7RnW2H4QRZ2qv0fVW27S2P0641Wf2W4rT6Pw1t_W6hW94LPHk6FlWVTW3p6mD67zCfh4W72zfW_2ZMJcPW8SmR3J8zZHznN3GTF1_4J7YYW2jQvc35mrfZxW198zkh5lcHKYW8KTZs17Y6QRfW62-M-r8RXt6FN5KqZLnqLPYBN9dXnS2wPxBSW1VksRP6Ltm3RW6-3h7G1-Srj0W795pHR2ZkPttW8Sz_vc6VCjxhW4q7VfC1swpFqW27zxd757hqQV33S31) in 2021, and acquired by SuperOrdinary — which connects brands, creators, and buyers — in 2022 for [$65m](https://media.hubspot.com/e3t/Ctc/UB+113/d2q-Vf04/VWV4zZ3lTRMsVWs7zK3DXMcYV1-ywc4YZk6wN8mSy4t2-MK5V1-WJV7CgVwNV-98KM1XzmVjW8zHBH871lBwpW3gzMTX90kZbwW5qkpxw2sPGd8VCSnlW9kKBC1W31vY-C8hVJRdMYD335xXpFPW4Mykv_4ffl5JW5CLb303sP3ZKW2358j36CFjgXW2SpjY07BNfysW6BhbkZ37tZkBW2vDv491zMRn9W9c5sWV8kkqyVW7P5N_96NyT-qW1_r-3b31dCyVW4lz9_x8-2xGXW5VwCb45FrY4bW7tGdGF1kJGDyW7m-Cb_6gWrH93pTC1). Creators who already have 10k+ followers can apply and, if accepted, charge fans $5-$50/mo. for paywalled content, or up to $500 for private DMs. Creators keep 80%, [per](https://media.hubspot.com/e3t/Ctc/UB+113/d2q-Vf04/VWV4zZ3lTRMsVWs7zK3DXMcYV1-ywc4YZk6wN8mSy5m2-MK_V1-WJV7CgJKMW6T3SBq5BmbhgV8wJ8C4Rkfw7W6zHftM93kDvkW4lN82646FR5SW5TS8vN17Yg9SW3g9pd78hjpxpW9jyZYp8RttThW7dTMX63qnLRhW3xDCVX43-j7DVpT_td3Mq4V_W8H5mpB16BmCWW4cLNgG1twRHbN7QKG1LG12YCW3k4Hdm8Nt1_gW5Nc5xt7qcnp5W94x63b73zlnPVGf75_187P4PW1RGKcv2Rzp4gW7tH-Pp8T4PCQW6m2VwB7ymMJdW29P3RS98ScCnW2CB7CY7Hqj_kVQHmBq3wGLpNW8MhKd713WvSLVBY0vp6_27DhW6wKN_15lKV2V3lCB1) *TechCrunch*. Fanfix is akin to Patreon or OnlyFans, except it targets fans 13-24, so there’s absolutely no nudity allowed and moderators review DMs. #### **Do people really pay up?** It’s hard for me — a cranky millennial — to see why anyone would pay to watch strangers — even *hot* strangers — go to Starbucks. But Gestetner [told](https://media.hubspot.com/e3t/Ctc/UB+113/d2q-Vf04/VWV4zZ3lTRMsVWs7zK3DXMcYV1-ywc4YZk6wN8mSy5Z2-MLBV1-WJV7CgFx_W7yvPmc67MGPGW349VZL3gkNj_W6lzcVp1CZX3lW37n9Wp4sQrzyW930gcl77WwP-Vm1B529d770hW84tKJK7qBfWkW8n2Wfm84vy3yMgZkpfk6srsW5Qg5Kc6KrZ5NW3Yvqlk1fVHq8W48K5n13RJP0QW93dW9X8_y5JwW1YHrvl9k_vb0W13Z0p_6MF1HSW2gY8dV6Nh3nrW18Kwrv5sZtmFW1RzbX36n9d44W78_gvc5640qnW4vDf7p2SqL0DW43Qj92863DDRW88pXJ25RMRV8W4cfHX11H0Tp_W3-wnvt7lBKhsW2Ynwwd23VG_sN7b-0_63mSzxW8X_83b6kxtR1W4Csbxz8XznQJVNnCsq7Z54S2W2Qcq862chqMs36J-1) *Forbes* that Gen Z has grown up with a deluge of free content and now craves exclusivity. Creator Savannah Demers (who tells [good dad jokes](https://media.hubspot.com/e3t/Ctc/UB+113/d2q-Vf04/VWV4zZ3lTRMsVWs7zK3DXMcYV1-ywc4YZk6wN8mSy4t2-MK5V1-WJV7CgCfSW6sxCWL7mlbNNW5gPDCF51HqkQW4YzKQ18_dcSHW5x9-hd3f5jFZW6p0tnt7TKL7bN4BrLVyR88YLW5cMzdG76x5cNW9k-8S25Xv0z7N3J4bWVQ8h_JN1fHgfWNXc7xW2ZrtL32ch7MMW2XSTmp3VRS17W3kVm_j1lHRLgW6d2c6J3z2j47W8srrmR7FTJZ9W1yLTC3603mQ5W4JFL_v4r2LwqW67vBD65rzvX5N4YvT3GLjbKyW5G7cPp3pKGMb3gbV1), btw) told* TechCrunch* her ~2.1k fans have earned her **~$13.5k** per month at **$8/mo.** — not including tips or messages. Netflix starts at $6.99/mo. Fanflix also claims: - It has 10m+ users, including 3k creators - Creators average ~200 fans and an annual income of $70k - It’s paid out $11m to creators this year so far and expects to pay $50m by year end #### **The SuperOrdinary acquisition didn’t hurt either** SuperOrdinary partners with 140+ brands and has an influencer-curated ecommerce platform, GalaGala. Basically, they’re going all-in on the Gen Z creator economy — and it appears to be working. Topics: [Creators](https://hs-sbup.thehustle.co/tag/creators) [Gen Z](https://hs-sbup.thehustle.co/tag/gen-z) ## Follow us on social media prev next - ![Gen Z would rather influence than be astronauts](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2080286134-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-influencer_20230919220247.webp) ### Gen Z would rather influence than be astronauts - ![Can Gen Z advisory boards help brands stay relevant?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1013006086-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-GenZ_20230907200313.webp) ### Can Gen Z advisory boards help brands stay relevant? - ![Gen Zers need corporate America 101](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/607602886-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-genzwork_20230621223148.webp) ### Gen Zers need corporate America 101 - ![The creator economy goes boom, and not in the good way](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1858892708-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-creators_20230614214838.webp) ### The creator economy goes boom, and not in the good way - ![Gen Z is learning to save money… by spending it on counterfeits](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1200687619-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesApril2028202023TikTok-Knockoffs.webp) ### Gen Z is learning to save money… by spending it on counterfeits - ![No cap: Gen Z’s spending habits include an unusual amount of travel](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1422917454-19-News-Brief_2023-04-17T234911.846Z.webp) ### No cap: Gen Z’s spending habits include an unusual amount of travel - ![Sephora and TikTok team up](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1932755138-HS-News-Brief_2023-03-15T005056.304Z.webp) ### Sephora and TikTok team up - ![From backyard trick shots to a $100m theme park](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/707650258-dude-perfect-graphic-1.webp) ### From backyard trick shots to a $100m theme park - ![Gen Z loves outdated tech](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1547517382-HS-News-Brief_2023-01-12T004043.430Z.webp) ### Gen Z loves outdated tech - ![What can we learn from Gen Z’s favorite brands?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/172972565-HS-News-Brief_2022-09-30T021154.121Z.webp) ### What can we learn from Gen Z’s favorite brands? 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