--- title: DraftKings versus FanDuel — Who are you betting on? - The Hustle description: Online sportsbooks are trying to move odds in their favor for their own high-stakes arms race. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/16586978-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay201202023Sports-Betting.webp --- # DraftKings versus FanDuel — Who are you betting on? ![Ben Berkley](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Ben Berkley](https://hs-sbup.thehustle.co/author/ben-berkley) Published: June 03, 2023 Updated: October 11, 2023 You may have missed Saturday’s XFL semifinal between the Arlington Renegades and Houston Roughnecks. You may be surprised to learn that such teams even exist. ![money wagered by year](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/16586978-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay201202023Sports-Betting.webp?width=595&height=400&name=16586978-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay201202023Sports-Betting.webp) What shouldn’t surprise you: a lot of money changed hands with the Renegades’ upset win. After all, this decade has seen win after win for the sports-betting industry. - Online sports gambling is now legal in [33](https://www.cbssports.com/general/news/u-s-sports-betting-heres-where-all-50-states-stand-on-legalizing-sports-gambling-player-site-mobile-bets/) US states, with more expected to follow. Sportsbooks generated [$5.8B+](https://www.forbes.com/sites/willyakowicz/2023/01/09/where-is-sports-betting-legal-america-2022/) in revenue last year, escalating a bookie arms race — and enticing others to get in the game. #### **In one corner: DraftKings** Nearly half of bettors use DraftKings, [per](https://variety.com/2023/sports/tech/fanduel-and-draftkings-dominate-online-sportsbook-use-betmgm-1235480154/) *Variety*, and the company hopes to widen its lead on the field. - DraftKings’ latest move is [launching](https://www.bloomberg.com/news/articles/2023-04-26/draftkings-plans-streaming-video-service-with-sports-podcasts?sref=3Ac2yX40) its own streaming service. - This follows partnerships with iHeartMedia and SB Nation, and a spending spree on prominent hosts for its podcast network. #### **In the other: FanDuel** DraftKings’ moves follow a media blitz from FanDuel, the second-largest sportsbook. - Last year, FanDuel [rebranded](https://press.fanduel.com/latest-news/press-releases/press-release-details/2022/FANDUEL-GROUP-LAUNCHES-FANDUEL-TV-WITH-KAY-ADAMS/default.aspx) cable network TVG — previously dedicated to horse racing — as FanDuel TV. - This month, it inked [another](https://www.flutter.com/news-and-insights/press-release/spotify-s-the-ringer-and-fanduel-partner-on-sports-video-content-for-fanduel-tv/) media partner, *The Ringer*, to expand its original programming. #### **Hoping to get into the ring** Third-place bookie BetMGM [recently expanded](https://sbcamericas.com/2023/04/27/buffalo-wild-wings-slot-betmgm/) its Buffalo Wild Wings partnership. And as the industry waits for the biggest media chip to fall — ESPN, which [hasn’t solidified](https://www.casino.org/news/disney-ceo-iger-somewhat-tepid-on-sports-betting/) its betting strategy — another player has emerged. - Sports merchandise titan Fanatics now wants in, investing [$1B](https://www.wsj.com/articles/fanatics-bets-on-its-fans-to-win-sports-gambling-race-4fe9de55?mod=hp_lead_pos4) to build its own betting division. Fanatics already has 95m customers in place. The jockeying will only intensify, with sports betting [projected](https://www.prnewswire.com/news-releases/sports-betting-market-to-be-worth-182-12-billion-by-2030-grand-view-research-inc-301744976.html) to generate $182B by 2030 — a number calculated *before* every *Hustle* reader became a rabid, put-their-savings-on-the-line-for-each-game Renegades fan. 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