--- title: "Don’t sleep on this: Tech is gamifying your Z’s - The Hustle" description: People are using wearables to gamify their sleeping habits. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1340203465-final_size-Woman-counting-sheep_20230924200357.webp --- # Don’t sleep on this: Tech is gamifying your Z’s ![Sara Friedman](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Sara Friedman](https://hs-sbup.thehustle.co/author/sara-friedman) [Sara Friedman Twitter profile ](https://twitter.com/sarafriedmannn) Published: September 25, 2023 Updated: October 11, 2023 If counting sheep hasn’t been helping you fall asleep lately, you might want to consider a spreadsheet. ![A Black woman wearing a white T-shirt and sleeping on a bed with a pillow and white sheets.](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1340203465-final_size-Woman-counting-sheep_20230924200357.webp?width=595&height=400&name=1340203465-final_size-Woman-counting-sheep_20230924200357.webp) No, seriously. According to [*The Wall Street Journal*](https://www.wsj.com/health/wellness/sleeper-performance-people-obsess-over-their-stats-biometrics-6a6feff?mod=e2tw), people are using wearable tech to measure and track their sleep: - The [Oura Ring](https://ouraring.com/), which retails for $300 plus a monthly membership, uses infrared LED lights to track biometrics. - The [Whoop](https://www.whoop.com/) wristband requires a $250 annual membership and uses an app to track bodily stats. - The [Apple Watch](https://support.apple.com/guide/watch/track-your-sleep-apd830528336/watchos) has a sleep app that lets users track time spent in each sleep stage. And today’s sleepyheads are using all sorts of tools to score more shut-eye and boost their numbers: Mouth taping, sleep masks, blackout curtains, and smart alarm clocks are popular on social media — the hashtag #sleep has amassed 37.6B+ views on TikTok alone. #### **Where there are stats…** … there are people keeping score. So it’s not surprising that sleep tracking is being gamified. [Pokemon Sleep](https://www.pokemon.com/us/app/pokemon-sleep/) tracks sleep and rewards players with higher scores and more Pokemon depending on how they snooze. The app, released earlier this summer, has already been downloaded 10m+ times. There’s also [Sleepagotchi](https://www.sleepagotchi.com/), an app that rewards players for sticking to their sleep goals, which has raised [$3.5m](https://venturebeat.com/games/sleepagotchi-raises-3-5m-to-gamify-sleep-with-digital-collectibles/) in funding. #### **Too much of a good thing** While prioritizing healthy sleep habits and getting enough rest are vital to staying healthy, too much pressure on sleep can have the opposite effect. Researchers have already [coined](https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9875581/) the term “orthosomnia” to describe the “obsessive pursuit of optimal sleep metrics.” And all that obsessing over sleep can lead to some serious anxiety, which — you guessed it — can make it hard to fall asleep. Topics: [Sleep](https://hs-sbup.thehustle.co/tag/sleep) ## Follow us on social media Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t. JOIN FREE ### 100% Free CRM Nurture and grow your business with customer relationship management software. 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