--- title: "Digits: Ikea’s latest magic trick, and more newsy numbers - The Hustle" description: "Plus: Candy shops, bamboo, and a really smart legal assistant named Harvey." image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1833992333-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay201202023digits_5-1-23.webp --- # Digits: Ikea’s latest magic trick, and more newsy numbers ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: May 01, 2023 Updated: October 11, 2023 **1)** Since it wasn’t already cool enough that Ikea sells [**1B+ meatballs a year**](https://thehustle.co/how-ikea-tricks-you-into-buying-more-stuff/), the company is now working magic with cost cuts. In one instance, new designs for the Billy bookcase — which sells 6.3m units a year, or [**one every five seconds**](https://www.wsj.com/articles/ikea-furniture-inflation-billy-c2f835bc?mod=hp_lista_pos3) — reduced its price 29%. Another redesign, for the Flintan chair, enables Ikea to fit 6.9k units into one shipping container, up from 2.75k. ![Digits: Ikea’s latest magic trick, and more newsy numbers](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1833992333-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay201202023digits_5-1-23.webp?width=595&height=400&name=1833992333-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay201202023digits_5-1-23.webp) **2) **Listen up, kids. The next time an adult asks you what you want to be when you grow up, tell them you want to open a brick-and-mortar confectionery operation that leverages the latest algorithmic recommendation tech. In other words, you want to open a candy store — of which there are [**3.3k in the US**](https://www.eater.com/23688102/tiktok-candy-store-freeze-dried-candy-trends) — and market your goods on TikTok. One shop, Candy Me Up, has 1.1m+ followers, and a single video can stir up 10k orders. **3) **Look, we get it. Bamboo looks nice. And it’s sustainable. But you can’t just freely use it in your marketing for products made of semisynthetic rayon, which appears to be a popular new trend among retailers. Well, you could, but you may end up like Kohl’s and Walmart, who the FTC [**fined $2.5m and $3m**](https://www.theatlantic.com/science/archive/2023/04/pregnancy-bamboo-rayon-viscose-kids-clothes/673850/), respectively, last year for trying to, uh, bamboozle customers with their so-called “bamboo” sheets, towels, and rugs. **4) **This AI stuff is really making a case for itself: Legal AI startup Harvey recently raised $21m in funding to help lawyers make their billable hours a *byte* more efficient. The company reportedly already has [**15k+ law firms**](https://www.reuters.com/legal/legal-ai-race-draws-more-investors-law-firms-line-up-2023-04-26/) on its waitlist, and will be used by thousands of lawyers at prestigious firms like Allen & Overy and PwC. 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Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/news/author/jacob-cohen" }, "datePublished" : "2023-05-01T21:48:15.000Z", "headline" : "Digits: Ikea’s latest magic trick, and more newsy numbers", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1833992333-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay201202023digits_5-1-23.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/digits-ikea-s-latest-magic-trick-and-more-newsy-numbers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/author/jacob-cohen" }, "dateModified" : "2023-10-11T19:25:18+0000", "datePublished" : "2023-05-01T21:48:15+0000", "headline" : "Digits: Ikea’s latest magic trick, and more newsy numbers", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/1833992333-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay201202023digits_5-1-23.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```