--- title: "Digits: Cirque du Soleil’s next act, and other newsy numbers - The Hustle" description: "Plus: Digits related to fragrances, schvitzing, fragrances and schvitzing, oh, and meteorites." image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1257586022-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Digits_7_24_20230723221803.webp --- # Digits: Cirque du Soleil’s next act, and other newsy numbers ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: July 24, 2023 Updated: October 11, 2023 **1)** Attracting Gen Z and its $360B in spending power may prove to be Cirque du Soleil’s hardest trick yet. Cirque’s 40+ shows sell [**10m tickets annually**](https://www.nytimes.com/2023/07/21/business/gen-z-cirque-du-soleil.html) and account for ~80% of its revenue. But with an average attendee age of 42, execs now plan to launch a video game, home goods, a documentary, a convention, and **double checks notes… ** fragrances. ![Digits: Cirque du Soleil’s next act, and other newsy numbers](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1257586022-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Digits_7_24_20230723221803.webp?width=595&height=400&name=1257586022-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Digits_7_24_20230723221803.webp) **2) **If you like horses, you’ll love the “horse mecca” of Phoenix, Arizona. But if you *are* a horse, you’re probably pissed at Phoenix for its never-ending string of ultra-sweaty days. Horses heat up much faster than humans, and Phoenix’s 110+-degree temps are posing a very dangerous threat to the area’s [**$1.3B equestrian industry**](https://heatmap.news/climate/horses-heat-wave-arizona). **3) **Speaking of both fragrances and sweating, it appears fragranced deodorant is hot. Old Spice and Secret owner Procter & Gamble says it’s found [**90% of US shoppers**](https://www.wsj.com/articles/heat-wave-deodorant-collectors-sweating-scents-f8f7ca01?mod=hp_featst_pos5) want at least some scent in their deodorant products to help them get noticed. *The Wall Street Journal* found one woman who carries as many as 17 different scented deodorants with her when she’s away from home. No typo there — 17, ten plus seven. Wow. **4) **If you’ve got the time (and luck), meteorite hunting can be quite the lucrative side gig. A gram of space rock can go for anywhere from $0.05 to $5k depending on its features, and the Maine Mineral and Gem Museum [**recently offered $25k**](https://www.wsj.com/articles/meteorite-hunters-chase-riches-11801159?mod=hp_featst_pos5) to anyone who could recover a fresh meteorite that landed nearby. They don’t teach you about this career path in school, kids, but meteorite hunting may pay off. Topics: [Digits](https://hs-sbup.thehustle.co/tag/digits) ## Follow us on social media prev next - ![Drive-thru times, giant robots, and more](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/307183346-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Digits100923_20231008235623.webp) ### Drive-thru times, giant robots, and more - ![Big boats, lots of wine, a spooky find](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/316812621-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Digits92823_20231002002625.webp) ### Big boats, lots of wine, a spooky find - ![Digits](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/897887713-19-News-Brief_2023-09-24T200848.940Z.webp) ### Digits - ![Antarctica has a housing shortage too, unreal EV records, and more newsy numbers](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2022377857-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-digits9_18_23_20230917235509.webp) ### Antarctica has a housing shortage too, unreal EV records, and more newsy numbers - ![An insurance bill that’ll make you sweat, a steep crypto punishment, and more](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1938934784-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-digits-91023_20230910231519.webp) ### An insurance bill that’ll make you sweat, a steep crypto punishment, and more - ![When $1k is worth $250k, police surveillance drones, and more newsy numbers](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1170903226-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-digits-9-5-23_20230904195933.webp) ### When $1k is worth $250k, police surveillance drones, and more newsy numbers - ![Buying homes with family money, Fyre Festival II, and more newsy numbers](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1261467101-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-digits_20230827235532.webp) ### Buying homes with family money, Fyre Festival II, and more newsy numbers - ![A great kebab costume, POTUS is a dreadful job, and more newsy numbers](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1492140665-19-News-Brief_2023-08-20T230532.046Z.webp) ### A great kebab costume, POTUS is a dreadful job, and more newsy numbers - ![Behold, an 800-pound butter cow, plus more newsy numbers](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1683480290-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Digits-81220223_20230813235104.webp) ### Behold, an 800-pound butter cow, plus more newsy numbers - ![Digits: Airbnb’s mixed review from Wall Street, and more newsy numbers](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1028369939-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Digits_8_7_20230806235004.webp) ### Digits: Airbnb’s mixed review from Wall Street, and more newsy numbers Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t. JOIN FREE ### 100% Free CRM Nurture and grow your business with customer relationship management software. Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/news/author/jacob-cohen" }, "datePublished" : "2023-07-24T20:57:33.000Z", "headline" : "Digits: Cirque du Soleil’s next act, and other newsy numbers", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1257586022-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Digits_7_24_20230723221803.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/digits-cirque-du-soleil-s-next-act-and-other-newsy-numbers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/author/jacob-cohen" }, "dateModified" : "2023-10-11T19:16:35+0000", "datePublished" : "2023-07-24T20:57:33+0000", "headline" : "Digits: Cirque du Soleil’s next act, and other newsy numbers", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/1257586022-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Digits_7_24_20230723221803.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```