--- title: Can’t Airbnb the house? How ’bout the car, its roof, its headrest, your parking spot… - The Hustle description: Nowadays, your car can be a business with multiple revenue streams. Whether it should be is another discussion. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/12072326-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Turo_20230727215300.webp --- # Can’t Airbnb the house? How ’bout the car, its roof, its headrest, your parking spot… ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: August 01, 2023 Updated: October 11, 2023 Sure, disrupting Enterprise and its [1.7m](https://careers.enterprise.com/about-us#:~:text=Enterprise%20Holdings%20is%20a%20family,wherever%20they%20need%20to%20go.)-strong fleet of rental cars will be hard. But if the [117m+](https://data.census.gov/table?q=vehicle) American households that own at least one car all join forces… ![Number of Turo hosts over time](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/12072326-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Turo_20230727215300.webp?width=595&height=400&name=12072326-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Turo_20230727215300.webp) Well, you get the idea. That’s the thesis behind Turo, the “Airbnb for cars,” which, according to *The Wall Street Journal*, is now[ being used](https://www.wsj.com/articles/do-it-yourselfers-get-into-rental-cars-70fd22c8) by some entrepreneurs to operate their own little rental enterprises. On Turo, ~15% of hosts list three or more vehicles. On Getaround, a competitor, ~70% of cars are owned by “power hosts.” (One host offers 1k cars, which just seems mildly stressful.) #### **For rent: Just about everything** Turo is part of a growing list of companies Airbnb-ifying cars in more ways than one, including through: - **The roof: **Firefly, which has raised [$53m](https://www.crunchbase.com/organization/firefly-3919), sells and operates digital car-top advertising units for taxis and ride-share vehicles. Both Uber and Lyft also offer this directly. - **The parking: **SpotHero has sold [$1B+](https://spothero.com/press) in parking reservations, and the younger AirGarage has raised $14.8m for its full-service parking management platform. - **The center console: **Cargo raised $40m for its “snack boxes for Uber passengers” business — though it [reportedly](https://www.axios.com/2020/01/17/scoop-cargo-pivots-to-car-top-advertising-does-layoffs) pivoted to car-top ads in 2020. - **The** **headrest: **[Octopus](https://playoctopus.com/), which T-Mobile acquired last year, offers touch screens to display ride info and entertainment to Uber and Lyft passengers. It ain’t just cars, either. As of last year, [6m+](https://www.hipcamp.com/journal/2022-state-of-summer-report-us-edition) people had used campsite-finder Hipcamp (basically Airbnb for people who are OK with bugs). Swimply, which started out as a pool marketplace, has [expanded](https://swimply.com/) to yards, pickleball, tennis, and basketball courts. Another company, Boatsetter, offers access to [50k boats](https://www.boatsetter.com/about) and has helped 500k+ first-time boaters go boating since 2012. Also, we just said “boat” four times in one sentence, and will not be saying it again for at least a month. 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Always free. 100% fresh. No bullsh*t. JOIN FREE ### 100% Free CRM Nurture and grow your business with customer relationship management software. Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/news/author/jacob-cohen" }, "datePublished" : "2023-08-01T00:07:35.000Z", "headline" : "Can’t Airbnb the house? 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