--- title: An opportunity to send your medical anxieties to a whole new level - The Hustle description: Prenuvo “turns healthcare upside down” with “proactive screening for peace of mind,” per Prenuvo. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2133297927-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-mri_20230627230029.webp --- # An opportunity to send your medical anxieties to a whole new level ![Ben Berkley](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Ben Berkley](https://hs-sbup.thehustle.co/author/ben-berkley) Published: July 06, 2023 Updated: October 11, 2023 The ordinary person fears the unknown, but if you have disposable income, you can be *extraordinary* and elect to fear, well, every conceivable known. ![doctor reviewing scans](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/2133297927-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-mri_20230627230029.webp?width=595&height=400&name=2133297927-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-mri_20230627230029.webp) Fast-expanding startup [Prenuvo](https://www.prenuvo.com/) offers three MRI scan options, ranging from $999 to $2.5k, that can screen the head, torso, or full body, for nearly all imaginable health maladies. - Patients pay a hefty out-of-pocket sum — no insurers are on board yet, and scans are recommended annually — to visit a Prenuvo clinic and rendezvous with an MRI machine. - Prenuvo currently has eight locations, with five more “coming in 2023” and another three earmarked for 2024. #### **What happens during these scans?** Scans differ in length, from a very claustrophobic 20 minutes to a very, very claustrophobic 60 minutes, and contain no radiation. - Prenuvo says it screens for 500 common and rare conditions. It can detect most tumors, aneurysms, and cysts, and find cancers early. - Included in the fees: a nurse practitioner calls to go over results following each scan. #### **Who has endorsed this?** Oh, wow, shocker — Prenuvo’s CEO Andrew Lacy is into it. “When I got a body scan, I learned more about my health than the health system had told me my entire life,” Lacy [told](https://www.axios.com/local/chicago/2023/06/18/body-scan-chicago-prenuvo) *Axios*. The American College of Preventive Medicine, however, is not. Medical experts only recommend whole-body scans when symptoms call for it, warning scanning can bring little benefit, and exhaust money and health care resources. - Prenuvo’s site concedes that “less than 5% of customers receive ‘life-altering’ news” following a scan. However, the “experts” many Americans care about most — celebs — apparently love it. [Per](https://people.com/we-tried-it-the-full-body-scan-celebrities-love-7509820) *People*, Maria Menounos, Paris Hilton, and Cindy Crawford have all met the machine. 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