--- title: Amazon labels its ‘frequently returned’ items - The Hustle description: "We’ve probably all made an online purchase only to receive something unexpected — like these people who accidentally bought doll-sized furniture off Amazon. Luckily, Amazon makes most returns free and relatively easy for new, unused items within 30 days of delivery. Except they’re annoying for: Customers who really don’t need an extra errand Sellers, who must pay a fee for" image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/GIFs/760623798-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMarch2029202023amazon.webp --- # Amazon labels its ‘frequently returned’ items ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: April 11, 2023 Updated: October 11, 2023 We’ve probably all made an online purchase only to receive something unexpected — like [these people](https://mashable.com/article/tiny-desks-amazon) who accidentally bought doll-sized furniture off Amazon. ![Amazon labels its ‘frequently returned’ items](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/GIFs/760623798-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMarch2029202023amazon.webp?width=595&height=400&name=760623798-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMarch2029202023amazon.webp) Luckily, Amazon makes most returns free and relatively easy for new, unused items within 30 days of delivery. Except they’re annoying for: - Customers who really don’t need an extra errand - Sellers, who must pay a fee for items that can’t be resold - Amazon, which has to process — and [pay for](https://thehustle.co/%F0%9F%93%A6-retailers-dont-want-your-returns/) — all those returns It’s also not great for a low carbon footprint, considering the extra transit involved, plus whatever ends up in the landfill. #### **Buyer beware** To curb returns, Amazon recently added warning labels on “frequently returned” items, suggesting customers read product details and reviews first, [per](https://www.theinformation.com/articles/amazon-starts-warning-customers-about-frequently-returned-items?rc=yvoyej) *The Information*. For example: - This ~$31 [wrap dress](https://www.amazon.com/Temofon-Womens-Dresses-Bohemian-Printed/dp/B07Q4T2H5Y/ref=sr_1_13_sspa?crid=1XQAFKK7US2ZI&keywords=women%27s+dress&qid=1679933342&sprefix=women%27s+dress%2Caps%2C85&sr=8-13-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEyRDlFQVVRVkdWODZBJmVuY3J5cHRlZElkPUEwMjE1MzY1M0VGQ1dRWVRZUTZSQSZlbmNyeXB0ZWRBZElkPUEwNDU0Nzg0MldCSkhISjVPQVIxRSZ3aWRnZXROYW1lPXNwX210ZiZhY3Rpb249Y2xpY2tSZWRpcmVjdCZkb05vdExvZ0NsaWNrPXRydWU%3D&tag=theverge02-20&ascsubtag=[]vg[p]23423909[t]w[d]D) has 50%+ positive reviews, but others mention poor-quality fabric and stitching and a slit too high for anyone who isn’t Angelina Jolie at the 2012 Oscars. Reading measurements carefully when you can’t try something on is probably a good idea; a 2021 Statista survey [found](https://www.statista.com/statistics/806122/most-returned-items-reverse-logistics-united-states/) that apparel is by far the most returned retail category. #### **Another problem?** Amazon is *flooded* with bogus reviews, enough that Amazon [sued](https://thehustle.co/07202022-amazon-vs-facebook-reviews/) the admins of 10k+ Facebook groups for allegedly soliciting them, and filed a [claim](https://www.aboutamazon.com/news/policy-news-views/amazon-continues-to-take-action-against-fake-review-brokers) against several fake review companies in February. By encouraging buyers to read reviews carefully, versus trusting the star rating, it could nip some returns in the bud — and encourage sellers to be more transparent. **BTW:** *The Hustle*’s own Zachary Crockett once spent [two weird weeks](https://thehustle.co/amazon-fake-reviews/) investigating the fake review economy. 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