---
title: "All-you-can-eat your heart out: Buffets are back  - The Hustle"
description: The pandemic almost put buffets in a grave, but they’re back to being a gravy train.
image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/777095377-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Buffet_20230628220915.webp
---

# All-you-can-eat your heart out: Buffets are back

![Sara Friedman](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Sara Friedman](https://hs-sbup.thehustle.co/author/sara-friedman) [Sara Friedman Twitter profile ](https://twitter.com/sarafriedmannn)

Published:  June 30, 2023

Updated:  October 11, 2023

If you’ve ever found yourself inexplicably clutching a plate piled high with crab legs, freshly cut sirloin, lo mein, and a miniature cheesecake, you might be familiar with all-you-can-eat buffets.

![buffet](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/777095377-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Buffet_20230628220915.webp?width=595&height=400&name=777095377-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Buffet_20230628220915.webp)

Buffets are both glorious and a little gross, and, per [*The New York Times*](https://www.nytimes.com/2023/06/26/dining/buffet-restaurants-us.html), they are very much back.

#### **Warm up those heat lamps**

The communal dining style took a hit during the pandemic, when food left vulnerable to strangers’ sneezes suddenly became undesirable.

But the pull of bottomless fried things is strong, and Americans are back in the all-you-can-eat saddle:

- [Visits](https://www.cnn.com/2023/05/05/business/golden-corral-cicis-buffets/index.html) to leading buffet brands Golden Corral, Cicis, and Pizza Ranch were up 125% this March compared to January 2021.
- Inflation and rising food costs have pushed price-conscious consumers to prioritize value, according to analysts.
- Even luxury Las Vegas options, like Caesars Palace and the Bellagio, are seeing increased demand for upscale, pricey smorgasbords.

Buffets also tug at the heart strings of nostalgic Gen X and millennial customers who grew up attending birthday parties at Pizza Hut and their local Chinese buffet.

#### **The buffet is not only back…**

… It’s better than ever. The restaurants that survived the pandemic have become more nimble, using tech to track consumer habits, anticipate needs, and minimize waste, per *NYT*.

Speaking of staying nimble at the buffet, a tip: Focus on high-value foods and avoid filler carbs that’ll only slow you down.

(A Ziploc baggie in a coat pocket goes a long way, but you didn’t hear that from us.)

Topics: [Restaurants](https://hs-sbup.thehustle.co/tag/restaurants)

## Follow us on social media

<https://www.tiktok.com/@thehustle.co?lang=en> <https://twitter.com/TheHustle> <https://www.facebook.com/hustlecon/> <https://www.instagram.com/thehustledaily/?hl=en>

prev

next

- ![Quiznos’ off-key Spongmonkeys are back](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/464136233-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-quiznos-spongmonkeys_20230723220935.webp)
  
  ### Quiznos’ off-key Spongmonkeys are back
- ![Restaurants are hopping on the subscription bandwagon](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1628870465-HS-News-Brief_2023-03-16T001233.167Z.webp)
  
  ### Restaurants are hopping on the subscription bandwagon
- ![Gross pranksters hit sushi sales](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/911311136-HS-News-Brief_2023-02-15T023032.654Z.webp)
  
  ### Gross pranksters hit sushi sales
- ![Why do restaurant workers fund a lobbying group that keeps their wages low?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/189664282-HS-News-Brief_2023-01-19T011742.482Z.webp)
  
  ### Why do restaurant workers fund a lobbying group that keeps their wages low?
- ![The world’s best restaurant is unsustainable](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/253727868-HS-News-Brief_2023-01-10T003017.565Z-scaled.webp)
  
  ### The world’s best restaurant is unsustainable
- ![The Cheesecake Factory defies all odds](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/238051046-final_size-cheesecake-factory_20221229001411.webp)
  
  ### The Cheesecake Factory defies all odds
- ![Restaurant service fees don’t always check out](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/231000508-HS-News-Brief_2022-11-03T001730.063Z.webp)
  
  ### Restaurant service fees don’t always check out
- ![Sorry, night owls — restaurants are closing early](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1292150460-HS-News-Brief_2022-10-30T225400.203Z.webp)
  
  ### Sorry, night owls — restaurants are closing early
- ![The long, strange saga of the $100m deli](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2104227147-HS-News-Brief_2022-09-28T220746.199Z.webp)
  
  ### The long, strange saga of the $100m deli
- ![The economic indicator that uses egg-and-cheese sandwiches](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/205457934-HS-News-Brief_2022-08-23T022203.413Z-scaled.webp)
  
  ### The economic indicator that uses egg-and-cheese sandwiches

Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter

Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t.

 JOIN FREE

### 100% Free CRM

 Nurture and grow your business with customer relationship management software.

Signup for a free account

Close modal

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Sara Friedman",
    "url" : "https://hs-sbup.thehustle.co/news/author/sara-friedman"
  },
  "datePublished" : "2023-06-30T21:51:24.000Z",
  "headline" : "All-you-can-eat your heart out: Buffets are back",
  "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/777095377-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Buffet_20230628220915.webp" ],
  "mainEntityOfPage" : {
    "@id" : "https://hs-sbup.thehustle.co/news/all-you-can-eat-your-heart-out-buffets-are-back",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject"
    }
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "#article",
  "@type" : "NewsArticle",
  "author" : {
    "@type" : "Person",
    "name" : "Sara Friedman",
    "url" : "https://hs-sbup.thehustle.co/author/sara-friedman"
  },
  "dateModified" : "2023-10-11T19:18:52+0000",
  "datePublished" : "2023-06-30T21:51:24+0000",
  "headline" : "All-you-can-eat your heart out: Buffets are back",
  "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/777095377-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Buffet_20230628220915.webp" ],
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 112,
      "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg",
      "width" : 112
    },
    "name" : "HubSpot",
    "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ],
    "url" : "https://www.hubspot.com"
  },
  "speakable" : {
    "@type" : "SpeakableSpecification",
    "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ]
  }
}
```