--- title: After billions of years of the same ol’, same ol’, has water finally been disrupted? - The Hustle description: A startup promises to make water “more biologically adaptable”… OK. Sure. Thanks? image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/929196747-final_size-water_20230427232439.webp --- # After billions of years of the same ol’, same ol’, has water finally been disrupted? ![Ben Berkley](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Ben Berkley](https://hs-sbup.thehustle.co/author/ben-berkley) Published: April 28, 2023 Updated: October 11, 2023 Drinking water, doctors unanimously agree, is fundamental to life. But there’s less consensus when it comes to this: Has one truly *lived* without drinking supercharged water out of a ~$400 electrolyzing bottle? ![water](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/929196747-final_size-water_20230427232439.webp?width=595&height=400&name=929196747-final_size-water_20230427232439.webp) We’re oh-so-close to getting that answer. Florida-based startup Weo, which self-identifies as “revolutionizing the way the world drinks water,” recently secured a [$15m](https://www.bizjournals.com/southflorida/inno/stories/fundings/2023/03/27/weo-raises-15-million-immunity-boosting-water.html) investment round, suggesting we’ll soon get a chance to see what all that even means. #### **What we’ve picked up so far** A solid [4.6B](https://www.skyatnightmagazine.com/space-science/water-origins/) years after ice melted from the interstellar dust cloud from which our sun and planets formed, thereby giving us H2O, we have arrived here: at “Precision Water,” Weo’s core offering. [Precision Water](https://we-o.com/blog/korelya-capital-invests-in-weo/) is: - Enhanced water designed as a “perfect therapeutic complement” to a healthier life. - … Enhanced how? Weo “uses diamond coated silicon to activate all the biomolecules present in water.” - With its natural properties “boosted,” the water “better support[s] immunity, vitality, gut and skin health.” - In summary: Weo [can](https://twitter.com/WeoWater/status/1591560240612483073?lang=en) “amplify water at the molecular level, making it more biologically adaptable.” Naturally, the lone vessel befitting Precision Water is [Weo, The Bottle](https://shop.we-o.com/products/weo-bottle) — “the first-ever water bottle backed by the power of diamond” — priced at $390 before taxes and shipping. #### **If we sound skeptical…** … that’s a fair takeaway. We’re never rooting against anyone; this is all just a little jarring. Reading about a company’s “deep-tech” effort to transform water can give one the wettest of willies. Plus, we’re admittedly jaded by the [cyclical nature](https://www.theguardian.com/global/2018/oct/29/alkaline-water-cure-bs-science-beyonce-tom-brady) of businesses trying to upsell the world on augmented water, typically done without broad scientific backing. - To that end, Weo’s site doesn’t readily offer its team’s scientific credentials. - The most solid background info we turned up on the company was a paper from Weo’s “chief health officer” showing how its tech can [help mice with eczema](https://the-gadgeteer.com/wp-content/uploads/2022/12/weo-eczema.pdf), and a patent application for the word “[hydraceutical](https://alter.com/trademarks/hydraceutical-97192062).” Despite our dubiousness, we’re clearly still intrigued. Just maybe not enough to shell out ~$400 for a water bottle yet. 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