---
title: Google rolls out new rules for CBD advertising  - The Hustle
description: You may start seeing CBD ads on YouTube… in Colorado.
image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1661561243-HS-News-Brief_2022-12-29T001724.971Z.webp
---

# Google rolls out new rules for CBD advertising

![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen)

Published:  December 29, 2022

Updated:  October 11, 2023

Some may consider this dope news.

![Google rolls out new rules for CBD advertising](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1661561243-HS-News-Brief_2022-12-29T001724.971Z.webp?width=595&height=400&name=1661561243-HS-News-Brief_2022-12-29T001724.971Z.webp)

Google plans to start serving ads for some CBD products in January. A Google spokesman [told](https://www.wsj.com/articles/google-relaxes-ban-on-cbd-advertising-11671822951?mod=hp_minor_pos2) *The Wall Street Journal *that the move comes as interest in CBD products has surged.

- In 2021, the FDA [reported](https://www.fda.gov/media/153183/download) that it expects the $4.6B CBD market to quadruple by 2026.

As part of the pilot, starting Jan. 20, Google will allow for the promotion of FDA-approved pharmaceuticals containing CBD. The ads will initially be restricted to people ages 18+ in California, Colorado, and Puerto Rico.

Interestingly, the move comes as the FDA announced it’s [reviewing](https://news.yahoo.com/u-fda-weighs-regulating-cannabis-141526899.html) regulatory plans for CBD-containing foods and supplements that it plans to outline in the coming months — a development that sank cannabis stocks between 5% and 9%.

**Further reading:** Weed brands have [high hopes](https://thehustle.co/06062022-weed-metaverse/) for the metaverse.

Topics: [Cannabis](https://hs-sbup.thehustle.co/tag/cannabis)

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