---
title: Even in the face of antitrust scrutiny, Big Tech is on pace for sales of $1.4T in 2021  - The Hustle
description: Amazon, Apple, Google, Microsoft, and Meta now make up 5 of the world’s 7 most valuable firms.
image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/GIFs/1125582336-News-Brief_2021-12-29T011457.908Z.webp
---

# Even in the face of antitrust scrutiny, Big Tech is on pace for sales of $1.4T in 2021

![Trung T. Phan](https://thehustle.co/wp-content/uploads/2020/04/Image-from-iOS-300x300.jpg?width=48&height=48&name=Image-from-iOS-300x300.jpg) [Trung T. Phan](https://hs-sbup.thehustle.co/author/trung-t-phan) [Trung T. Phan Twitter profile ](https://twitter.com/TrungTPhan)

Published:  December 29, 2021

Updated:  October 11, 2023

The moniker “Big Tech” refers to Amazon, Apple, Google, Microsoft, and the artist formerly known as Facebook, Meta.

![Even in the face of antitrust scrutiny, Big Tech is on pace for sales of $1.4T in 2021](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/GIFs/1125582336-News-Brief_2021-12-29T011457.908Z.webp?width=595&height=400&name=1125582336-News-Brief_2021-12-29T011457.908Z.webp)

Collectively, these companies are facing anti-monopoly cases brought on by regulators around the world (i.e., Australia, EU, India, UK, US).

#### **Despite the antitrust pressure…**

… Big Tech is having a massive year, with the Fab 5 on pace for $1.4T (yes, trillion) in 2021 revenue, per [*MarketWatch*](https://www.marketwatch.com/story/big-tech-is-headed-for-its-biggest-year-yet-and-it-isnt-even-close-11627609688?mod=article_inline).

More astonishingly, their cumulative profit since the start of the pandemic may reach $500B by year-end.

#### **The pandemic forced the world to go digital**

And Big Tech provided crucial services through cloud infrastructure, communication, ecommerce, and remote work tools. The 5 companies now make up 7 of the world’s [most valuable firms](https://companiesmarketcap.com/):

1. **Apple **—** $2.94T market cap**
2. **Microsoft **—** $2.56T**
3. **Alphabet (Google) **—** $1.94T**
4. Saudi Aramco — $1.89T
5. **Amazon **—** $1.73T**
6. Tesla — $1.09T
7. **Meta **—** $963B**

Add it all up and the Big Tech firms make up [20%+](https://www.marketwatch.com/story/your-exposure-to-tech-stocks-is-much-greater-than-you-think-11638275016) of the entire S&P 500.

#### **Who was the biggest Big Tech winner?**

From an investment perspective, it was Alphabet (GOOGL), which has returned ~70% this year. Here’s what drove the performance, per [*CNBC*](https://www.cnbc.com/2021/12/27/alphabet-was-the-top-big-tech-stock-of-the-year-heres-why.html):

- **Search dominated:** Alphabet’s core ad search business grew 43% YoY last quarter, which is wild when you consider that it’s already a massive $200B+/yr. business.
- **Android to the rescue:** Apple’s iOS privacy changes hurt many digital ad firms (e.g., Meta, Snap, Pinterest), but Alphabet’s search business has been largely immune. Owning the Android mobile OS def helps.
- **YouTube on the rise:** Alphabet’s video platform is now on a $28B+ annual revenue rate (putting it on par with [Netflix](https://www.nexttv.com/news/youtube-ad-revenue-swells-43-in-q3-to-dollar72-million-surpasses-netflix-as-the-worlds-biggest-video-company-chart)).
- **Cloud growth:** While smaller than Microsoft Azure or Amazon Web Services, Alphabet’s cloud infrastructure business is benefiting from the shift to remote work.

Looking forward, we have only one certain Big Tech prediction for 2022: Meta won’t change its name.

Topics: [Big Tech](https://hs-sbup.thehustle.co/tag/big-tech)

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