--- title: Kids are getting rich off… slime? - The Hustle description: Younger entrepreneurs are making big bucks off of slime. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/894450830-HS-News-Brief_2022-12-22T031225.226Z.webp --- # Kids are getting rich off… slime? ![Sara Friedman](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Sara Friedman](https://hs-sbup.thehustle.co/author/sara-friedman) [Sara Friedman Twitter profile ](https://twitter.com/sarafriedmannn) Published: December 22, 2022 Updated: October 11, 2023 Real ones remember the rush of watching someone get covered in green slime on Nickelodeon. ![Kids are getting rich off… slime?](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/894450830-HS-News-Brief_2022-12-22T031225.226Z.webp?width=595&height=400&name=894450830-HS-News-Brief_2022-12-22T031225.226Z.webp) Now, slime is having a renaissance on social media, per [*Fortune*](https://fortune.com/2022/12/16/gen-z-and-younger-millennials-slime-entrepreneurs/). The hashtag #slime has been viewed [78B+](https://www.tiktok.com/tag/slime) times on TikTok, propelled by users devouring [ASMR](https://www.nytimes.com/2019/04/04/magazine/how-asmr-videos-became-a-sensation-youtube.html) videos. #### **Serious business** But the goo isn’t just for fun anymore: Gen Z and millennial creators are monetizing it for big bucks. Some of the young moguls opened their online shops nearly a decade ago, only recently reaping the benefits of social media’s selling power. And sell they do: - [OG Slimes](https://ogslimes.com/) receives 2k-3k orders/mo. and has surpassed $100k in monthly revenue for the last three months. - [Snoopslimes](https://snoopslimes.co/), helmed by an 18-year-old founder, has 40 employees and is expected to hit eight figures in revenue for 2022. - [Peachybbies](https://peachybbies.com/) operates out of a 5k-square-foot warehouse and sold [110k+](https://www.businessinsider.com/slime-business-entrepreneur-viral-tiktok-sold-110000-units-2022-4) units in 2021. #### **The slimes they are a-changin’** Gone are the days of shapeless putty. Today’s slime is modeled after your favorite treats, from [Icees](https://snoopslimes.co/collections/best-sellers-restock/products/snoop-blast-freeze) and [cookies](https://snoopslimes.co/collections/best-sellers-restock/products/cosmic-cookies) to [birthday cake](https://ogslimes.com/products/birthday-cake-cookie) and Starbucks [drinks](https://ogslimes.com/products/dragonfruit-refresher). The recipe for prime slime usually starts with a mix of glue, borax (a common household cleaner, not a Dr. Seuss character), and baking soda. So, even though it’s shaped like food, it won’t satisfy your cravings — but it just might improve your [mental health](https://www.huffpost.com/entry/slime-mental-health_l_61607c96e4b0cc44c50c70d1). Topics: [Ecommerce And Retail](https://hs-sbup.thehustle.co/tag/ecommerce-and-retail) ## Follow us on social media prev next - ![Excited about Bed Bath & Beyond’s return? You may feel pretty lonely](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1248390843-19-News-Brief_2023-08-20T225804.606Z.webp) ### Excited about Bed Bath & Beyond’s return? You may feel pretty lonely - ![What can be done about shoplifting — and how bad is it, actually?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1983757125-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-shoplifting-man_20230606222634.webp) ### What can be done about shoplifting — and how bad is it, actually? - ![People love stealing stuff from Target](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/921948562-19-News-Brief_2023-05-22T002028.532Z.webp) ### People love stealing stuff from Target - ![Kiss your free returns goodbye](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/88609367-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay2011202023Returns.webp) ### Kiss your free returns goodbye - ![The company that turns rain into drinking water](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1783708216-19-News-Brief_2023-04-17T234232.437Z.webp) ### The company that turns rain into drinking water - ![Fadeaway: Nike’s latest pivot is bad for brick-and- mortar retail](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/139434517-News-Brief_2020-09-01T005347.846Z.webp) ### Fadeaway: Nike’s latest pivot is bad for brick-and- mortar retail - ![Resale’s popping off — for good and bad](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1219657425-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMarch2027202023Resale.webp) ### Resale’s popping off — for good and bad - ![7-Eleven in Japan dials convenience up to… well, eleven.](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1071715948-HS-News-Brief_2023-03-16T000302.590Z-scaled.webp) ### 7-Eleven in Japan dials convenience up to… well, eleven. - ![Sephora and TikTok team up](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1932755138-HS-News-Brief_2023-03-15T005056.304Z.webp) ### Sephora and TikTok team up - ![Kids can’t get enough of this influencer sports drink](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/903901278-HS-News-Brief_2023-02-28T004230.914Z.webp) ### Kids can’t get enough of this influencer sports drink Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. 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