---
title: Advent calendars get more unhinged each year
description: Dior is selling a $3.5k advent calendar.
---

[Hustle News ](https://hs-sbup.thehustle.co/news)

# [Advent calendars get more unhinged each year](https://hs-sbup.thehustle.co/news/12212022-advent-calendars)

 Written by [Olivia Deng](https://hs-sbup.thehustle.co/news/author/olivia-deng) | Dec 21, 2022 9:03:28 AM

For many Americans, unveiling a new treat from their advent calendar each day until Christmas sparks joy. Traditionally, these treats have been straightforward — a piece of chocolate or a small toy.

But those were simpler times. In 2022, advent calendars have gotten quite the [avant-garde makeover](https://www.refinery29.com/en-us/unique-advent-calendars).

**Just about anything can make its way into an advent calendar**

Even the wackiest and most unexpected items:

- Beef jerky
- Crystals
- Nail polish
- Socks

People are drawn to advent calendars for the product samples, value for their dollar, and sheer fun. For businesses, ranging from [Costco](https://www.tasteofhome.com/article/costco-advent-calendar-craft-beer/) to yoga company [Alo](https://www.aloyoga.com/products/b1017f-advent-calendar-white), advent calendars are advantageous because:

- They allow companies to bundle products together and get them in front of consumers.
- They are a clever marketing tool, drawing eyeballs when consumers unbox them on TikTok.

**But businesses have still managed to botch their advent calendars**

[Chanel’s](https://www.insider.com/chanel-responds-advent-calendar-controversy-2021-12) $825 advent calendar was lambasted last year for including cheap items like stickers and string bracelets. This year, [Dior](https://www.buzzfeed.com/alexalisitza/diors-advent-calendar-jackie-aina) has been skewered for its $3.5k advent calendar filled with items like a candle lid.

It may be the Christmas season — but the calendars can either be a treat, or a trick.

[View full post](https://hs-sbup.thehustle.co/news/12212022-advent-calendars)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Olivia Deng"
  },
  "dateModified" : "2023-10-11T19:39:28.818Z",
  "datePublished" : "2022-12-21T09:03:28Z",
  "headline" : "Advent calendars get more unhinged each year",
  "image" : {
    "@type" : "ImageObject",
    "height" : 628,
    "url" : "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/1423350540-HS-News-Brief_2022-12-21T010147.269Z.webp",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://hs-sbup.thehustle.co/news/12212022-advent-calendars",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Hustle News"
  }
}
```