--- title: The hottest new buzzword is… - The Hustle description: This word was used on S&P 500 conference calls 3,091 times this year, up 70% from 2020. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/364223959-journey_graphic_thumbnail-scaled.webp --- # The hottest new buzzword is… ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: December 14, 2021 Updated: October 11, 2023 *Visual: Singdhi Sokpo* ![The hottest new buzzword is…](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/364223959-journey_graphic_thumbnail-scaled.webp?width=595&height=400&name=364223959-journey_graphic_thumbnail-scaled.webp) “Journey.” S&P 500 execs [used](https://www.bloomberg.com/news/articles/2021-12-13/everyone-s-now-on-a-journey-so-investors-ask-are-we-there-yet?sref=3Ac2yX40) the word **3,091** times on conference calls this year, up **70%** from 2020. Some instances include: - Spam maker Hormel Foods going on a “pricing journey.” - T-Mobile going on an “integration journey” with Sprint. - Salesforce taking customers on a “connected journey of commerce.” Because, for analysts, life’s not about quarterly earnings. It’s about their journey with companies along the way (awww). Topics: [Business And Entrepreneurship](https://hs-sbup.thehustle.co/tag/business-and-entrepreneurship) ## Follow us on social media prev next - ![Where business is headed in 2023: Highlights from 3 reports](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/514106668-19-News-Brief_2023-05-04T010038.550Z.webp) ### Where business is headed in 2023: Highlights from 3 reports - ![How a soda reseller built a multimillion-dollar empire](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1837393631-HS-News-Brief_2022-09-05T221513.733Z.webp) ### How a soda reseller built a multimillion-dollar empire - ![What’s up with Rivian?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1365329398-final_size-Rivian-v2_20230303002100.webp) ### What’s up with Rivian? - ![Which schools pump out the most founders?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1579664701-HS-News-Brief_2022-11-03T001634.672Z.webp) ### Which schools pump out the most founders? - ![Goodbye, paper business cards?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2030407779-HS-News-Brief_2022-08-29T233242.272Z.webp) ### Goodbye, paper business cards? - ![Companies are spending big on private jets](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2109626507-HS-News-Brief_2022-07-06T012204.812Z.webp) ### Companies are spending big on private jets - ![A new study highlights how face-to-face trumps email](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/573028819-HS-News-Brief_2022-07-04T232058.778Z.webp) ### A new study highlights how face-to-face trumps email - ![Digits: A $176m accident, ultra-thin trees, and umbrella vending machines](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1931630533-News-Brief_2022-01-03T003725.532Z.webp) ### Digits: A $176m accident, ultra-thin trees, and umbrella vending machines - ![Clearco created a new way to fund ecommerce businesses. Now, it’s expanding.](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/304104139-Clearco-Founders.webp) ### Clearco created a new way to fund ecommerce businesses. Now, it’s expanding. - ![How Barstool Sports and 2 retired NHL players launched Pink Whitney, America’s fastest-growing flavored vodka](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1956611502-YouTube-Thumbnail.webp) ### How Barstool Sports and 2 retired NHL players launched Pink Whitney, America’s fastest-growing flavored vodka Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t. JOIN FREE ### 100% Free CRM Nurture and grow your business with customer relationship management software. Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/news/author/jacob-cohen" }, "datePublished" : "2021-12-14T10:11:21.000Z", "headline" : "The hottest new buzzword is…", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/364223959-journey_graphic_thumbnail-scaled.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/12142021-journey-buzzword", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/author/jacob-cohen" }, "dateModified" : "2023-10-11T20:25:24+0000", "datePublished" : "2021-12-14T10:11:21+0000", "headline" : "The hottest new buzzword is…", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/364223959-journey_graphic_thumbnail-scaled.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```