--- title: The market’s getting absolutely bodied by pro wrestling - The Hustle description: WWE is seen as a hot acquisition target. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/251100128-HS-News-Brief_2022-12-09T011958.293Z.webp --- # The market’s getting absolutely bodied by pro wrestling ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: December 09, 2022 Updated: October 11, 2023 While 2022’s been a year of crimson red for much of the market, World Wrestling Entertainment has been flexing its muscles. ![The market’s getting absolutely bodied by pro wrestling](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/251100128-HS-News-Brief_2022-12-09T011958.293Z.webp?width=595&height=400&name=251100128-HS-News-Brief_2022-12-09T011958.293Z.webp) #### **What’s happening?** Because the company’s [revenue](https://www.axios.com/newsletters/axios-media-trends) primarily comes from long-term media rights deals and live events, it isn’t particularly impacted by the advertising slump [now hurting](https://thehustle.co/12062022-media-winter/) many other media companies. - With its devoted global fanbase, investors are eyeing WWE as a hot acquisition target at a time when niche sports are on the rise, per *Axios*. (Think [Formula One](https://thehustle.co/06282022-f1-growth/), for instance.) With TV rights deals with Fox and Comcast set to expire in 2024, and an exclusive streaming deal with Peacock ending in 2026, expect there to be a media wrestling match for the next home of WWE content. **Fun fact:** WWE has more followers on TikTok (19.9m) than the NFL (9.5m), NBA (17.2m), and MLB (5.7m). 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Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/news/author/jacob-cohen" }, "datePublished" : "2022-12-09T10:08:04.000Z", "headline" : "The market’s getting absolutely bodied by pro wrestling", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/251100128-HS-News-Brief_2022-12-09T011958.293Z.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/12092022-wwe", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/author/jacob-cohen" }, "dateModified" : "2023-10-11T19:40:51+0000", "datePublished" : "2022-12-09T10:08:04+0000", "headline" : "The market’s getting absolutely bodied by pro wrestling", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/251100128-HS-News-Brief_2022-12-09T011958.293Z.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```