---
title: Why the Black Friday numbers were a little bit gray
description: While there was 1.4% dip in Cyber Monday sales, don’t be fooled -- sales this season are through the roof.
---

[Hustle News ](https://hs-sbup.thehustle.co/news)

# [Why the Black Friday numbers were a little bit gray](https://hs-sbup.thehustle.co/news/12032021-black-friday-cyber-monday-sales)

 Written by [Jacob Cohen](https://hs-sbup.thehustle.co/news/author/jacob-cohen) | Dec 3, 2021 9:16:21 AM

While there was a **1.4%** [dip](https://www.cnbc.com/2021/11/30/cyber-monday-online-sales-drop-1point4percent-from-last-year-to-10point7-billion-falling-for-the-first-time-ever.html?&qsearchterm=cyber%20monday) in Cyber Monday sales, don’t be fooled — sales this season are through the roof.

From Nov. 1 through Cyber Monday, US consumers spent **$109.8B** online, up **11.9%** from 2020’s levels, with the trend expected to keep pace through year-end.

It’s the result of a longer shopping period in which companies like Amazon started touting deals in October, and shoppers worried about things going out of stock, well, stocked up early.

Can’t blame ’em — out-of-stock messages across online stores were up **169%** from pre-pandemic levels.

[View full post](https://hs-sbup.thehustle.co/news/12032021-black-friday-cyber-monday-sales)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Jacob Cohen"
  },
  "dateModified" : "2023-10-11T20:26:41.299Z",
  "datePublished" : "2021-12-03T09:16:21Z",
  "headline" : "Why the Black Friday numbers were a little bit gray",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1128,
    "url" : "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/53044599-News-Brief_2021-12-03T011452.080Z.webp",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://hs-sbup.thehustle.co/news/12032021-black-friday-cyber-monday-sales",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Hustle News"
  }
}
```