---
title: Bob’s back. Can he bring the magic?
description: “Ugh,” Reed Hastings said. “I had been hoping Iger would run for President.”
---

[Hustle News ](https://hs-sbup.thehustle.co/news)

# [Bob’s back. Can he bring the magic?](https://hs-sbup.thehustle.co/news/11222022-disneys-bobs)

 Written by [Jacob Cohen](https://hs-sbup.thehustle.co/news/author/jacob-cohen) | Nov 22, 2022 11:22:10 AM

Despite having Bob Iger’s return on our [2022 bingo card](https://thehustle.co/12302021-22-predictions/), the move came as a surprise Sunday night when it was announced by Disney’s board.

Iger held the top role at Disney from 2005 to 2020, and led the acquisitions of Pixar ($7.4B), Marvel ($4B), Lucasfilm ($4B), and 21st Century Fox ($71.3B).

In the short time Iger was away, he [invested in](https://www.protocol.com/bulletins/bob-iger-investments) and advised hot content startups like Genies, Funko, and Canva.

- Iger chose Bob Chapek to fill his shoes in February 2020. Since then, Chapek’s faced PR crises and has struggled to move Disney+ toward profitability.

**One person** upset about the news: Netflix CEO Reed Hastings. “Ugh. I had been hoping Iger would run for President. He is amazing,” Hastings [tweeted](https://twitter.com/reedhastings/status/1594539976040980480).

[View full post](https://hs-sbup.thehustle.co/news/11222022-disneys-bobs)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Jacob Cohen"
  },
  "dateModified" : "2023-10-11T19:42:38.459Z",
  "datePublished" : "2022-11-22T11:22:10Z",
  "headline" : "Bob’s back. Can he bring the magic?",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1200,
    "url" : "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/915616723-HS-News-Brief_2022-11-22T031922.146Z.webp",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://hs-sbup.thehustle.co/news/11222022-disneys-bobs",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Hustle News"
  }
}
```