--- title: DoorDash wants to deliver everything - The Hustle description: The food delivery leader is expanding into groceries. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1448227260-HS-News-Brief_2022-11-21T013633.696Z-scaled.webp --- # DoorDash wants to deliver everything ![Rob Litterst](https://thehustle.co/wp-content/uploads/2023/01/Rob-Litterst-pic.png?width=48&height=48&name=Rob-Litterst-pic.png) [Rob Litterst](https://hs-sbup.thehustle.co/author/rob-litterst) [Rob Litterst Twitter profile ](https://twitter.com/robbylit) Published: November 21, 2022 Updated: October 11, 2023 With food delivery [down](https://techcrunch.com/2022/06/03/the-delivery-market-is-coming-down-from-its-pandemic-highs/) from its pandemic highs, it might be surprising to hear that DoorDash shares are up 28% in the last month. ![DoorDash wants to deliver everything](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1448227260-HS-News-Brief_2022-11-21T013633.696Z-scaled.webp?width=595&height=400&name=1448227260-HS-News-Brief_2022-11-21T013633.696Z-scaled.webp) One reason investors are bullish: the company has [proven](https://www.wsj.com/articles/dont-skip-doordashs-side-dishes-11668835031?mod=business_minor_pos10) it has a viable grocery and convenience delivery business, per *The Wall Street Journal*. #### **This pins the company against new competitors…** … some of which are struggling: - **Instacart** cut its valuation to ~$13B last month, down from $39B in early 2021, and reportedly plans to push its IPO to next year. - **Gopuff** recently laid off ~2k employees, and pushed its IPO plans to next year as well. While its competitors struggle, DoorDash has reportedly doubled its grocery delivery business since last year. #### **So what makes DoorDash different?** Users seem to be using DoorDash in a different way from its pure-play competitors: - The average DoorDash order is under $50, compared to $100+ for Instacart. - These smaller volumes suggest customers are likely using DoorDash to supplement in-store grocery shopping, rather than replace it, ordering “top-off” items to avoid extra in-store trips. This use case could prove to be more sustainable than relying on delivery for all groceries in the long run. #### **DoorDash is relatively new to grocery and convenience…** … So is Uber, one of its top rivals in general delivery. Both companies are trying to hook customers with a $10/mo. subscription, setting up a battle for wallet share. With ~40% of its 25m monthly users subscribed to DashPass, DoorDash seems to have a [head start](https://www.businessinsider.com/ubers-subscription-offering-is-losing-to-doordash-2022-5). Topics: [Delivery](https://hs-sbup.thehustle.co/tag/delivery) ## Follow us on social media prev next - ![Domino’s ups its delivery game](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1575218526-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-dominos-pinpoint-delivery_20230621222737.webp) ### Domino’s ups its delivery game - ![Amazon is rolling out the delivery drones](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/991788539-HS-News-Brief_2022-07-19T031504.638Z.webp) ### Amazon is rolling out the delivery drones - ![WTF is UPS doing in the metaverse?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1617193176-HS-News-Brief_2022-05-23T232153.222Z.webp) ### WTF is UPS doing in the metaverse? - ![USPS wants in on the fast-delivery wars. Can it compete?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2013586838-News-Brief_2022-03-24T000954.360Z.webp) ### USPS wants in on the fast-delivery wars. Can it compete? - ![Bodegas vs. instant delivery apps, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1717170257-News-Brief_2022-02-09T001647.711Z.webp) ### Bodegas vs. instant delivery apps, explained - ![The economics of 15-minute delivery are… interesting](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/456632780-News-Brief_2022-02-03T014417.514Z-scaled.webp) ### The economics of 15-minute delivery are… interesting - ![These startups offer alternatives to single-use plastics](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/63864239-News-Brief_2021-11-28T234608.615Z-1024x683.webp) ### These startups offer alternatives to single-use plastics Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t. 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