--- title: What happens when social media meets the market? - The Hustle description: Nextdoor shares have risen since its IPO, but it's not the only social media platform to pop in its first week of trading. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1467425531-News-Brief_2021-11-18T013656.128Z-scaled.webp --- # What happens when social media meets the market? ![Jennifer Wang](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Jennifer Wang](https://hs-sbup.thehustle.co/author/jennifer-wang) [Jennifer Wang Twitter profile ](https://twitter.com/JenLWang) Published: November 18, 2021 Updated: October 11, 2023 Shares of neighborhood networking platform Nextdoor have [rocketed](https://www.wsj.com/articles/nextdoor-to-complete-move-to-go-public-11636372800) since its public debut — and it’s not the only one to turn virtual popularity into real-world gold. ![What happens when social media meets the market?](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1467425531-News-Brief_2021-11-18T013656.128Z-scaled.webp?width=595&height=400&name=1467425531-News-Brief_2021-11-18T013656.128Z-scaled.webp) A look back at the IPOs of social media companies shows that almost all of them garnered enthusiasm from investors in the first 5 days: - Twitter leads the pack with a 64% pop - Pinterest is the runner-up with a 52% increase The lone exception is Facebook, which elicited a pedestrian response in its early days. The company (now Meta, obvs) recovered from its stumble, climbing **800%** since its 2012 listing. 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