---
title: TikTok’s swooping in to grab laid-off talent
description: But is the move a business need or a reputational one?
---

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# [TikTok’s swooping in to grab laid-off talent](https://hs-sbup.thehustle.co/news/11172022-tiktok-hiring)

 Written by [Jacob Cohen](https://hs-sbup.thehustle.co/news/author/jacob-cohen) | Nov 17, 2022 11:05:41 AM

In November alone, [48k+](https://www.trueup.io/layoffs) tech employees have been let go — many from Twitter and Meta.

But whereas Meta is seeing ad revenue decline, TikTok is [forecasting](https://www.theinformation.com/articles/as-meta-and-twitter-lay-off-thousands-in-bay-area-tiktok-plans-to-double-staff?rc=yvoyej) growth of ~150%, up from $4B last year to $10B this year.

Now, TikTok’s San Francisco team, whose Mountain View office once belonged to Meta, is looking to nearly double its headcount, per *The Information*.

- The team has grown from a few hundred to 1k+ since 2020, and TikTok is looking to add another 1k.
- Following layoffs at Twitter and Meta, TikTok recruiters have swooped in to snag job-seeking engineers.

**Interestingly,** TikTok’s US hiring efforts aren’t necessarily a business need, but a reputational one: The Chinese-owned company is being closely eyed for its privacy practices, and increasing its US presence could buy it time and trust from regulators.

[View full post](https://hs-sbup.thehustle.co/news/11172022-tiktok-hiring)

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