---
title: Campbell Soup is prepping for the future
description: The soup institution is using AI to expand its product mix.
---

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# [Campbell Soup is prepping for the future](https://hs-sbup.thehustle.co/news/11172022-campbells-soup)

 Written by [Rob Litterst](https://hs-sbup.thehustle.co/news/author/rob-litterst) | Nov 17, 2022 10:59:22 AM

Formed in 1869, Campbell Soup Company is now in its third century, and the iconic brand is embracing technology to make sure it survives to see a fourth.

Thanks to a growing product portfolio, and the use of AI to spot new trends, Campbell is [evolving](https://www.fooddive.com/news/inside-campbell-soups-overhaul-to-innovation-and-how-its-paying-off/633627/) beyond its soupy roots, per *Food Dive*.

#### **Known best for its iconic can…**

… recent acquisitions have pushed Campbell’s product assortment into new categories:

- **In 2017,** the company acquired Pacific Foods, which makes organic soups, broths, and milks.
- **In 2018,** Campbell bought snack behemoth Snyder’s-Lance, which owns Late July, Pop Secret, and several other brands.

With the Snyder’s-Lance acquisition, ~50% of Cambell’s sales now come from snacks.

#### **To identify new food trends…**

… the company uses a process called “Insights Engine,” which [uses AI](https://www.fooddive.com/news/inside-campbell-soups-overhaul-to-innovation-and-how-its-paying-off/633627/) to review 300B menus, studies, and other data points per year.

Campbell’s employees use the data to understand where a trend is going, whether it will last, and if one of its brands is in position to capitalize on it. Recent innovations include:

- **Oat milk-based soups,** which the company rolled out in 2021 through Pacific Foods.
- **FlavorUp,** a cooking concentrate that comes in three flavors and enhances the flavor of food.

And these products are impacting the bottom line — innovation products currently account for 2% of net sales, and the company hopes to reach 3.5% by 2025.

If Campbell runs out of inspiration, they can always pull from centuries past, like this [1933 advertisement](http://vicariouswindows.com/unusual-flavors-of-campbells-soup-1933) featuring asparagus soup.

[View full post](https://hs-sbup.thehustle.co/news/11172022-campbells-soup)

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