---
title: "In fashion: Chinese ecommerce on US shores"
description: Dirt-cheap Chinese brands are deepening their focus on the US.
---

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# [In fashion: Chinese ecommerce on US shores](https://hs-sbup.thehustle.co/news/11082022-chinese-ecommerce)

 Written by [Jacob Cohen](https://hs-sbup.thehustle.co/news/author/jacob-cohen) | Nov 8, 2022 8:45:58 AM

Selling things for cheap has long been a winning strategy for Chinese retailers.

Now, with inflation persisting, Chinese ecommerce companies are increasingly moving operations stateside to better serve their American patrons.

#### **Leading the way…**

… is Shein, a fast-fashion retailer that’s now the [ninth](https://assets.morningconsult.com/wp-uploads/2022/09/23170537/Gen-Zs-Favorite-Brands-2022.pdf) most popular apparel brand among Gen Z women, per *Morning Consult*.

- The company is on track for $24B in sales this year, and saw US sales grow 43% YoY in Q1. For comparison, H&M’s sales dropped 10%, per [*Bloomberg*](https://www.bloomberg.com/news/articles/2022-11-01/shein-delivery-times-to-decrease-with-warehouses-opening).

Shein is popular for its ultra-low-priced, trendy clothing. One caveat? Shipping from China means 10- to 15-day waits. Shein is now looking to reduce that number by setting up US distribution centers focused on basics and seasonal items.

- Analysts question whether this will force Shein to raise prices, as bulk-shipping Chinese items will draw tariff charges and risk inventory challenges.

Shein has drawn criticism for its environmental [impact](https://thehustle.co/09232021-cost-of-fashion/) and labor issues, including [18-hour](https://www.businessinsider.com/shein-factory-workers-18-hour-shifts-paid-low-wages-report-2022-10) workdays. With a larger US presence, criticism could grow.

#### **Elsewhere…**

… TikTok is [hiring](https://www.axios.com/2022/10/11/tiktok-chases-amazon-fulfillment-centers) for dozens of roles to help build US fulfillment centers “from scratch.” The roles are based in Seattle — wink wink, Amazon.

Another app, Temu, recently became the most downloaded shopping app in the US, offering dirt-cheap prices on Chinese products.

A quick search on the app, and you’ll find sneakers, bike helmets, and sweaters for less than $10 each. No wonder its Chinese sibling, Pinduoduo, has [730m+](https://www.technologyreview.com/2022/10/25/1062142/temu-shopping-app-most-downloaded/) users.

[View full post](https://hs-sbup.thehustle.co/news/11082022-chinese-ecommerce)

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