---
title: Taylor Swift’s record week
description: Her new album took the Billboard Hot 100 by storm.
---

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# [Taylor Swift’s record week](https://hs-sbup.thehustle.co/news/11042022-taylor-swift)

 Written by [Rob Litterst](https://hs-sbup.thehustle.co/news/author/rob-litterst) | Nov 4, 2022 7:13:11 AM

Taylor Swift has accomplished many things, but this week she did something that’s never been done.

After dropping her latest album, *Midnights*, last Friday, she promptly [took over](https://www.billboard.com/music/chart-beat/taylor-swift-all-hot-100-top-10-anti-hero-1235163664/) the entire top 10 of the Billboard Hot 100.

The closest anyone’s come to accomplishing the feat was Drake, who took over nine out of 10 spots last September.

#### **Swift’s takeover…**

… coincides with what industry execs say is the [hardest time](https://www.billboard.com/pro/new-music-tiktok-artist-development-suffering/) for new artists to break through.

- TikTok has been touted as the great equalizer where anyone can blow up, but industry vet Bob Lefsetz [says](https://lefsetz.com/wordpress/2022/10/14/the-billboard-article/) the platform complicates things for label execs since virality is difficult to engineer.

In this landscape, established artists like T-Swift and Drake, who have massive followings across social media, have an edge.

**By the way,** Drake released a new album this morning, meaning Swift’s reign at the top could be in jeopardy.

[View full post](https://hs-sbup.thehustle.co/news/11042022-taylor-swift)

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