---
title: The future of Miss Universe
description: Transgender activist and business tycoon Anne Jakapong Jakrajutatip bought the Miss Universe Organization for $20m.
---

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# [The future of Miss Universe](https://hs-sbup.thehustle.co/news/11022022-miss-universe)

 Written by [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/news/author/juliet-bennett-rylah) | Nov 2, 2022 8:49:21 AM

It’s unclear what the winner of the Miss Universe pageant receives, but it’s [rumored](https://www.esquiremag.ph/money/wealth/what-does-miss-universe-actually-win-prizes-a00304-20210516) to include a six-figure salary, a free apartment and travel, and numerous other perks.

The Miss Universe Organization was just bought by Thai entrepreneur Anne Jakapong Jakrajutatip for **$20m**.

Previously, it was co-owned by Donald Trump, who sold it to events marketing company IMG Worldwide in 2015.

#### **Jakrajutatip…**

… is a transgender activist, TV personality, and CEO of JKN Global Group Public Co. Ltd., a multinational conglomerate headquartered in Thailand with businesses across health and beauty, entertainment, advertising, and other sectors, [per](https://www.npr.org/2022/10/27/1131861594/miss-universe-jkn-global-chakrapong-anne-chakrajutathib-transgender-activist) *NPR*.

Jakrajutatip said the acquisition was “a strong, strategic addition to our portfolio” that JKN will use to promote its many consumer products.

#### **That’s a lot of eyeballs**

While US viewership has been [in decline](https://nypost.com/2022/09/01/superagent-ari-emanuel-struggles-to-dump-miss-universe-pageant-for-20m-source/), Miss Universe still nabs **~500m** viewers across 190+ countries annually, [per](https://www.reuters.com/article/idUSL8N1YC2C9) *Reuters*.

The Miss Universe Organization, which advertises itself as a “global, inclusive” organization where participants can affect positive change, may play to Jakrajutatip’s advocacy goals.

In 2018, it saw its [first transgender contestant](https://www.nbcnews.com/feature/nbc-out/first-transgender-woman-competes-miss-universe-competition-n948791), Angela Ponce from Spain.

**Fun fact:** During her reign, Miss Universe gets to wear a $5m crown with 1.7k+ diamonds.

[View full post](https://hs-sbup.thehustle.co/news/11022022-miss-universe)

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