--- title: Facebook took out the trash - The Hustle description: In the last year, Meta has cracked down on spammy posts. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1204906253-final_size-Facebook-Bait-v2_20221128013704.webp --- # Facebook took out the trash ![Rob Litterst](https://thehustle.co/wp-content/uploads/2023/01/Rob-Litterst-pic.png?width=48&height=48&name=Rob-Litterst-pic.png) [Rob Litterst](https://hs-sbup.thehustle.co/author/rob-litterst) [Rob Litterst Twitter profile ](https://twitter.com/robbylit) Published: December 02, 2022 Updated: October 11, 2023 Last year, Facebook began publishing a quarterly transparency [report](https://transparency.fb.com/data/widely-viewed-content-report/) to fight criticism that the platform amplifies divisive content. ![Facebook took out the trash](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1204906253-final_size-Facebook-Bait-v2_20221128013704.webp?width=595&height=400&name=1204906253-final_size-Facebook-Bait-v2_20221128013704.webp) While the reports helped mitigate those fears, they [introduced](https://www.wsj.com/articles/facebooks-most-popular-posts-were-trash-here-is-how-it-cleaned-up-11669140034?mod=hp_lead_pos11) a new concern — that Facebook’s most popular posts were “trash,” per *The Wall Street Journal*. #### **To fix the problem…** … Meta had to define what makes content trashy. - The company pulled members from its product, user-experience, and integrity teams to identify what users consider “trashy” content, and how to avoid promoting those posts. - With plans to incorporate more short-form videos into the feed, Meta also built a separate system to define low-quality posts in Reels. The results have been immediate, but Facebook has work to do. Though the top 100 posts are cleaner than before, the top 500 are still littered with “trash.” **Plus,** the content now dominating the feed — celebrity news, memes, and Reels videos — isn’t exactly the most stimulating brain food. Topics: [Social Networking](https://hs-sbup.thehustle.co/tag/social-networking) ## Follow us on social media prev next - ![One chip, several problems](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/161461033-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-paqui_20230914213352.webp) ### One chip, several problems - ![Avocado guy goes viral again and other weird takes from the extremely wealthy](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1343746157-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-avo-toast_20230913220144.webp) ### Avocado guy goes viral again and other weird takes from the extremely wealthy - ![Is chasing TikTok a mistake for YouTube?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1883943400-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-YouTube-logo_20230905212005.webp) ### Is chasing TikTok a mistake for YouTube? - ![The fediverse, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/137506517-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-fediverse_20230810222715.webp) ### The fediverse, explained - ![Can social media actually drive social good? Guess we’ll find out](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/488540169-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-roarsocial_20230801221729.webp) ### Can social media actually drive social good? Guess we’ll find out - ![How Grimace horror became a McDonald’s win](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/804184190-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-grimace-shake_20230718230302.webp) ### How Grimace horror became a McDonald’s win - ![A rush to save the memes of Imgur](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1118253184-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesMay2010202023archives.webp) ### A rush to save the memes of Imgur - ![The next big app is here — until it isn’t](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1978269103-final_size-apps_20230426005628.webp) ### The next big app is here — until it isn’t - ![The next big thing for influencers is less influencing](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1107964340-HS-News-Brief_2022-12-07T225526.718Z.webp) ### The next big thing for influencers is less influencing - ![TikTok’s new plan to avoid getting banned in the US](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1576652447-HS-News-Brief_2023-01-16T235439.232Z.webp) ### TikTok’s new plan to avoid getting banned in the US Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t. JOIN FREE ### 100% Free CRM Nurture and grow your business with customer relationship management software. Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Rob Litterst", "url" : "https://hs-sbup.thehustle.co/news/author/rob-litterst" }, "datePublished" : "2022-12-02T08:13:43.000Z", "headline" : "Facebook took out the trash", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1204906253-final_size-Facebook-Bait-v2_20221128013704.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/11-28-facebook-feed", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Rob Litterst", "url" : "https://hs-sbup.thehustle.co/author/rob-litterst" }, "dateModified" : "2023-10-11T19:42:20+0000", "datePublished" : "2022-12-02T08:13:43+0000", "headline" : "Facebook took out the trash", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/1204906253-final_size-Facebook-Bait-v2_20221128013704.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```