--- title: What you can learn by analyzing ‘The Bachelor’ franchise - The Hustle description: An Instagram account dedicated to ‘The Bachelor’ has been breaking down the data behind TVs most addicting reality franchise. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2098923234-News-Brief_2021-10-25T235828.921Z.webp --- # What you can learn by analyzing ‘The Bachelor’ franchise ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: October 26, 2021 Updated: October 11, 2023 When educational technology director Suzana Somers was promoted in 2018, she began analyzing data from the reality TV series “The Bachelor” to learn to use Excel. ![What you can learn by analyzing ‘The Bachelor’ franchise](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/2098923234-News-Brief_2021-10-25T235828.921Z.webp?width=595&height=400&name=2098923234-News-Brief_2021-10-25T235828.921Z.webp) Today, her Instagram account [@bachelordata](https://www.instagram.com/bachelordata) has **96.4k** followers, and she teaches others Excel and Google Sheets through [Bachelor Data Academy](https://bachelordata.thinkific.com/). So what kind of data can one glean from a reality show about finding love among strangers? Somers told *The Hustle* that the biggest trends involve contestants’ Instagram growth based on factors like screen time and what happens during a given episode. For example, take this analysis of the fallout from an episode of *Bachelor in Paradise* (pictured above). Contestants Brendan Morais and Pieper James [admitted](https://ew.com/tv/recaps/bachelor-in-paradise-season-7-episode-6/) they’d spent time together prior to filming. Natasha Parker, whom Morais strung along before James arrived, gained a ton of followers while former-favorite Morais’s count dropped dramatically. 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