--- title: Buying bread? You’re gonna need more dough - The Hustle description: Breadflation is surging across the globe. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1096640469-HS-News-Brief_2022-10-20T224842.398Z.webp --- # Buying bread? You’re gonna need more dough ![Rob Litterst](https://thehustle.co/wp-content/uploads/2023/01/Rob-Litterst-pic.png?width=48&height=48&name=Rob-Litterst-pic.png) [Rob Litterst](https://hs-sbup.thehustle.co/author/rob-litterst) [Rob Litterst Twitter profile ](https://twitter.com/robbylit) Published: October 21, 2022 Updated: October 11, 2023 Some historians claim that the French Revolution [started](https://www.smithsonianmag.com/arts-culture/when-food-changed-history-the-french-revolution-93598442/) over the price of bread. If true, we may soon have another revolution on our hands. ![Buying bread? You’re gonna need more dough](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1096640469-HS-News-Brief_2022-10-20T224842.398Z.webp?width=595&height=400&name=1096640469-HS-News-Brief_2022-10-20T224842.398Z.webp) Bread prices have been [skyrocketing](https://www.nytimes.com/2022/10/19/business/europe-food-prices-inflation.html) across the US and Europe, per *The New York Times*. #### **It’s a story of complex carbs** Reasons for the hikes vary by region, but generally include: - **Inflation:** which has increased the cost of raw materials used to make bread, like eggs and flour. - **Geopolitics:** Russia’s invasion of Ukraine has driven up prices for energy in Europe, as well as grains, oilseeds, and fertilizers. **Making matters worse,** the price surge coincides with a butter [shortage](https://thehustle.co/09232022-butter-supply/), meaning complimentary bread and butter may soon be a relic of the past… which actually sounds like something that could spark a revolution. 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