---
title: How tech is changing baby names  - The Hustle
description: Parents appear to consider tech and video games when picking names.
image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/902665866-News-Brief_2021-10-14T001604.587Z-scaled.webp
---

# How tech is changing baby names

![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen)

Published:  October 14, 2021

Updated:  October 11, 2023

*Visual: Singdhi Sokpo*

![How tech is changing baby names](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/902665866-News-Brief_2021-10-14T001604.587Z-scaled.webp?width=595&height=400&name=902665866-News-Brief_2021-10-14T001604.587Z-scaled.webp)

According to Social Security Administration data, the name Alexa dropped ~79% in popularity since Amazon announced its virtual assistant in late 2014.

In the UK, Alexa was the [167th](https://www.bbc.com/news/technology-57680173) most popular baby name in 2016, and 920th in 2019. (Keep in mind, correlation ≠ causation.)

But it’s not just Alexa:

- Polling [found](https://nypost.com/2018/08/16/first-comes-baby-then-comes-babys-personalized-domain-name/) 37% of parents are naming kids with website domains in mind.
- In 2018, “Fortnite”-related names [surged](https://www.huffpost.com/entry/fortnite-baby-names_n_5bfeb7ace4b0d23c2138eafe), including Ramirez (+57%), Leviathan (+46%), and Bunny (+30%).

One name that hasn’t exploded? That of Elon Musk’s son: X Æ A-Xii.

Topics: [Family](https://hs-sbup.thehustle.co/tag/family)

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