--- title: Halloween is back. Here’s how people are spending this year. - The Hustle description: Halloween spending is expected to exceed $10B this year on costumes, candy, decor, and more. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1815628271-News-Brief_2021-10-12T001908.917Z.webp --- # Halloween is back. Here’s how people are spending this year. ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: October 12, 2021 Updated: October 11, 2023 The pandemic shut down most activities last year, resulting in a *boo*-ring Halloween. ![Halloween is back. Here’s how people are spending this year.](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1815628271-News-Brief_2021-10-12T001908.917Z.webp?width=595&height=400&name=1815628271-News-Brief_2021-10-12T001908.917Z.webp) So, it’s no surprise that consumers are expected to drop a record **$10.14B** on the holiday this year, according to the National Retail Federation’s [annual survey](https://nrf.com/topics/holiday-and-seasonal-trends/halloween). That’s up from $8.05B in 2020. #### **How do folks plan to celebrate in 2021?** Per a [consumer survey](https://coresight.com/research/us-consumer-tracker-how-consumers-intend-to-celebrate-and-spend-for-halloween/) from Coresight Research: - 49.5% say they’ll hand or leave out candy for trick-or-treaters - 42.5% plan to decorate their homes - ~36% plan to either attend or host a party - 34.5% plan to wear a costume - 32.1% intend to carve pumpkins or do other home activities - 25.8% will let their kids go trick-or-treating — a 9.9-point increase from last year’s 15.9% #### **What are the hot costumes this year?** NRF [learned](https://nrf.com/media-center/press-releases/halloween-spending-soars-celebrations-near-pre-pandemic-levels) the most popular Halloween costumes for adults this year include witches (4.6m), vampires, (1.6m), and ghosts (1.4m). But NRF also conducted its survey in early September, before “Squid Game” [launched](https://thehustle.co/%F0%9F%A6%91-the-squid-game-effect/) on Netflix and [caused](https://variety.com/shop/squid-game-halloween-costume-white-slip-on-vans-1235082287/) a 7,800% sales spike for white Vans ([damn, Daniel](https://www.businessinsider.com/damn-daniel-white-vans-sales-vf-corp-2016-4)), a 62% uptick in searches for red boiler suits, and [millions](https://www.businessinsider.com/squid-game-costumes-halloween-popular-online-where-to-buy-diy-2021-10) of views on TikTok costume tutorials. [**What’s your Halloween costume this year**](https://forms.gle/QwLNKo6X6NQCh7TeA)**?** Topics: [Economy](https://hs-sbup.thehustle.co/tag/economy) [Holiday](https://hs-sbup.thehustle.co/tag/holiday) ## Follow us on social media prev next - ![Catch a fireworks show last night? 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