--- title: AI can’t get enough of this fantasy artist - The Hustle description: One artist has had his name used as a prompt 93k+ times as an AI prompt, much to his chagrin. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1312909882-final_size-greg20rutkowski20AI_20221012224353.webp --- # AI can’t get enough of this fantasy artist ![Juliet Bennett Rylah](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/assets/hubspot.com/web-team/WBZ/HubSpot%20Media/Blog%202021/Images/Nav/Optimized/TheHustle_Icon_Dark.svg) [Juliet Bennett Rylah](https://hs-sbup.thehustle.co/author/juliet-bennett-rylah) [Juliet Bennett Rylah Twitter profile ](https://twitter.com/JBRylah) Published: October 13, 2022 Updated: October 11, 2023 Polish illustrator [Greg Rutkowski](https://www.artstation.com/Rutkowski)’s work has appeared in games like “Horizon Forbidden West” and “Dungeons & Dragons.” ![AI can’t get enough of this fantasy artist](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1312909882-final_size-greg20rutkowski20AI_20221012224353.webp?width=595&height=400&name=1312909882-final_size-greg20rutkowski20AI_20221012224353.webp) He’s also a popular prompt for AI image generator Stable Diffusion, [per](https://www.technologyreview.com/2022/09/16/1059598/this-artist-is-dominating-ai-generated-art-and-hes-not-happy-about-it/) *MIT Technology Review*. His name has been used as a prompt 93k+ times, per [Lexica](https://lexica.art/), a website that tracks prompts. To put this in context, we searched for “cat” — the internet’s favorite creature — and only got 16.8k images back. #### **The problem** AI generators train on existing images without permission or attribution, leading Getty Images to [ban](https://www.theverge.com/2022/9/21/23364696/getty-images-ai-ban-generated-artwork-illustration-copyright) AI-generated imagery on its platform in fear of future copyright issues. For artists, they’re a risk to their livelihoods. Rutkowski doesn’t appreciate the deluge of images now falsely credited to him on the internet, [telling](https://au.finance.yahoo.com/news/ai-tool-threatens-human-creativity-art-world-worried-122415032.html) *Yahoo Finance* he worries AI art could dilute human creativity and threaten art education. #### **This isn’t the only recent AI art controversy** - A graphic novelist who used Midjourney to illustrate her story secured the first copyright for an AI-generated work. [The issue?](https://www.creativebloq.com/news/ai-art-copyright) The main character looks like “Euphoria” actress Zendaya. - The winner of an art competition [used AI](https://www.nytimes.com/2022/09/02/technology/ai-artificial-intelligence-artists.html) to make his prize-winning piece, spurring debate over whether that’s fair. And we expect more AI controversies to come. Topics: [Ai](https://hs-sbup.thehustle.co/tag/ai) ## Follow us on social media prev next - ![‘AI is not a writer:’ Why the writers’ strike deal matters beyond Hollywood](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2028008005-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-AI-WGA_20230927223315.webp) ### ‘AI is not a writer:’ Why the writers’ strike deal matters beyond Hollywood - ![Getty Images’ AI play](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1235356694-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-woman-taking-photo_20230925214039.webp) ### Getty Images’ AI play - ![AI-generated foraging books seem dangerous, right?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1714231094-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-mushrooms_20230830223519.webp) ### AI-generated foraging books seem dangerous, right? - ![When AI starts teaching AI, models may ‘collapse’](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2069924254-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-bottripping_20230829215041.webp) ### When AI starts teaching AI, models may ‘collapse’ - ![CAPTCHAs get weirder as AI gets smarter](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/440738447-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-captcha_20230808232842.webp) ### CAPTCHAs get weirder as AI gets smarter - ![Using AI for the perfect fit](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/211713850-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-truetoform_20230807230535.webp) ### Using AI for the perfect fit - ![Big Tech’s thirst for AI dominance may bring literal thirst for everyone else](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1680278072-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Water-Usage_20230803223203.webp) ### Big Tech’s thirst for AI dominance may bring literal thirst for everyone else - ![How to make photos confusing to AI](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/911911672-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-confused-robot_20230730235528.webp) ### How to make photos confusing to AI - ![Machine learning, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/669213695-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-machine-learning_20230720214439.webp) ### Machine learning, explained - ![WormGPT is ChatGPT, but evil — how much should it worry you?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/622601070-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-wormgpt_20230718230257.webp) ### WormGPT is ChatGPT, but evil — how much should it worry you? Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t. JOIN FREE ### 100% Free CRM Nurture and grow your business with customer relationship management software. Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Juliet Bennett Rylah", "url" : "https://hs-sbup.thehustle.co/news/author/juliet-bennett-rylah" }, "datePublished" : "2022-10-13T05:45:19.000Z", "headline" : "AI can’t get enough of this fantasy artist", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1312909882-final_size-greg20rutkowski20AI_20221012224353.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/10-13-22-fantasy-artist", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Juliet Bennett Rylah", "url" : "https://hs-sbup.thehustle.co/author/juliet-bennett-rylah" }, "dateModified" : "2023-10-11T19:47:10+0000", "datePublished" : "2022-10-13T05:45:19+0000", "headline" : "AI can’t get enough of this fantasy artist", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/1312909882-final_size-greg20rutkowski20AI_20221012224353.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```