--- title: What can we learn from Gen Z’s favorite brands? - The Hustle description: Gen Z is hard to please but loves junk food and screen time. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/172972565-HS-News-Brief_2022-09-30T021154.121Z.webp --- # What can we learn from Gen Z’s favorite brands? ![Rob Litterst](https://thehustle.co/wp-content/uploads/2023/01/Rob-Litterst-pic.png?width=48&height=48&name=Rob-Litterst-pic.png) [Rob Litterst](https://hs-sbup.thehustle.co/author/rob-litterst) [Rob Litterst Twitter profile ](https://twitter.com/robbylit) Published: September 30, 2022 Updated: October 11, 2023 While marketing to Gen Z is notoriously [challenging](https://morningconsult.com/opinions/your-gen-z-marketing-isnt-working-heres-why/), some brands seem to have it figured out. ![What can we learn from Gen Z’s favorite brands?](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/172972565-HS-News-Brief_2022-09-30T021154.121Z.webp?width=595&height=400&name=172972565-HS-News-Brief_2022-09-30T021154.121Z.webp) *Morning Consult* surveyed thousands of Gen Z adults, and the [data](https://morningconsult.com/gen-z-favorite-brands-2022/) revealed some interesting findings about their preferences, including: - **Gen Z loves junk food.** Of the demographic’s top 20 brands, 35% are snacks, including Doritos, Oreos, and Pringles. - **Gen Z is hard to please:** The group’s average favorability rating is 27%, compared with 33% for all adults. - **Gen Z is *****very***** online.** Among the brands that Gen Z favors more than the general public are TikTok, Discord, and Snapchat. So what can we learn from all this? The fastest way to Gen Z’s heart is probably through their belly or their iPhone. Topics: [Gen Z](https://hs-sbup.thehustle.co/tag/gen-z) ## Follow us on social media prev next - ![Gen Z would rather influence than be astronauts](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2080286134-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-influencer_20230919220247.webp) ### Gen Z would rather influence than be astronauts - ![Can Gen Z advisory boards help brands stay relevant?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1013006086-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-GenZ_20230907200313.webp) ### Can Gen Z advisory boards help brands stay relevant? - ![Gen Zers need corporate America 101](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/607602886-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-genzwork_20230621223148.webp) ### Gen Zers need corporate America 101 - ![Gen Z is learning to save money… by spending it on counterfeits](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1200687619-httpsthe-hustle.hubspot.comhubfsDaily20Newsletter20ImagesApril2028202023TikTok-Knockoffs.webp) ### Gen Z is learning to save money… by spending it on counterfeits - ![No cap: Gen Z’s spending habits include an unusual amount of travel](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1422917454-19-News-Brief_2023-04-17T234911.846Z.webp) ### No cap: Gen Z’s spending habits include an unusual amount of travel - ![Gen Z creators are making money on Fanfix](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/GIFs/1072624401-final_size-creator_20230403233124.webp) ### Gen Z creators are making money on Fanfix - ![Gen Z loves outdated tech](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1547517382-HS-News-Brief_2023-01-12T004043.430Z.webp) ### Gen Z loves outdated tech - ![Pro sports leagues are doing whatever they can to engage Gen Z](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/127298459-News-Brief_2022-01-14T023700.434Z.webp) ### Pro sports leagues are doing whatever they can to engage Gen Z Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. 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