--- title: People are opening up about their finances… on the street - The Hustle description: On-the-street interviews about rent, salaries, and bank balances have surged in popularity. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/111898487-HS-News-Brief_2022-09-27T222214.217Z.webp --- # People are opening up about their finances… on the street ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: September 28, 2022 Updated: October 11, 2023 It used to be considered rude to ask how much someone makes. ![People are opening up about their finances… on the street](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/111898487-HS-News-Brief_2022-09-27T222214.217Z.webp?width=595&height=400&name=111898487-HS-News-Brief_2022-09-27T222214.217Z.webp) Not today. Lately, street interviews where people are asked about their salary, rent, and bank accounts have grown enormously popular. #### **One brand in the space…** … Salary Transparent Street, was founded by Hannah Williams, who started the project after realizing how often she found herself underpaid at work. - In her [rapid-fire videos](https://www.tiktok.com/@salarytransparentstreet), you’ll hear from all kinds of Americans, on the street, about their salaries. Williams [quit her job](https://www.tiktok.com/@salarytransparentstreet/video/7124845866795404590?is_from_webapp=1&sender_device=pc&web_id=7139933210685720110) making $115k as a senior data analyst and, as of July, has made $22k+ through the brand. She now sports an Indeed company-branded mic, and offers guides, a newsletter, and other resources. #### **Outside of salaries…** … creators have been conducting impromptu street interviews about: - **Rent:** Caleb Simpson [goes around](https://www.tiktok.com/@calebwsimpson) NYC asking people how much they pay for rent, then tours their apartments. - **Balances: **Creators like Chris Stocks and Cody Premer ask people about how much money is in their bank accounts. One woman, with ~$40k, said she made the money [uploading](https://www.tiktok.com/@codypremer/video/7101394165749075242?_t=8VxyA3HNlnO&_r=1) pics of her feet on FeetFinder, a site for buying and selling foot content. New side hustle, anyone? Topics: [Media](https://hs-sbup.thehustle.co/tag/media) [Finance](https://hs-sbup.thehustle.co/tag/finance) ## Follow us on social media prev next - ![Millions of Americans retired early. Now they want to work again](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1583684738-News-Brief_2022-03-31T233737.536Z.webp) ### Millions of Americans retired early. Now they want to work again - ![Is this exactly what Elon Musk wanted?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1349857922-HS-News-Brief_2022-12-19T003446.776Z.webp) ### Is this exactly what Elon Musk wanted? - ![It’s game time for a horror giant](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/209472429-HS-News-Brief_2023-02-23T015919.413Z.webp) ### It’s game time for a horror giant - ![Junk fees, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/57411737-HS-News-Brief_2023-02-10T040007.804Z.webp) ### Junk fees, explained - ![Amazon says its media moves are working](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1251850792-HS-News-Brief_2023-02-07T041724.684Z.webp) ### Amazon says its media moves are working - ![A tense situation at the happiest place on earth](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1267498600-HS-News-Brief_2023-01-18T013240.895Z.webp) ### A tense situation at the happiest place on earth - ![New business data on the state of kids’ TV](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/508294142-HS-News-Brief_2023-01-09T020052.258Z.webp) ### New business data on the state of kids’ TV - ![MrBeast’s raising money to go beast mode](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/965053856-HS-News-Brief_2022-10-25T234350.407Z.webp) ### MrBeast’s raising money to go beast mode - ![Interchange fees, explained](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1865641996-HS-News-Brief_2022-09-21T215007.562Z.webp) ### Interchange fees, explained - ![The four principles that govern finance](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1518284076-HS-News-Brief_2022-07-27T223409.398Z.webp) ### The four principles that govern finance Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. 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