--- title: Disney’s move into trading cards - The Hustle description: Is “Lorcana” the next Pokemon? image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/2139573687-HS-News-Brief_2022-09-25T234824.585Z.webp --- # Disney’s move into trading cards ![Rob Litterst](https://thehustle.co/wp-content/uploads/2023/01/Rob-Litterst-pic.png?width=48&height=48&name=Rob-Litterst-pic.png) [Rob Litterst](https://hs-sbup.thehustle.co/author/rob-litterst) [Rob Litterst Twitter profile ](https://twitter.com/robbylit) Published: September 26, 2022 Updated: October 11, 2023 Walt Disney’s convoluted [flow chart](https://www.businessinsider.com/1957-drawing-walt-disney-brilliant-strategy-2015-7) of revenue streams is getting a new addition. ![Disney’s move into trading cards](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/2139573687-HS-News-Brief_2022-09-25T234824.585Z.webp?width=595&height=400&name=2139573687-HS-News-Brief_2022-09-25T234824.585Z.webp) Earlier this month, Disney released the first batch of trading cards from its upcoming game, “Lorcana,” and they’re already [fetching](https://www.polygon.com/23364950/lorcana-card-prices-ebay-tcg-ccg-magic-pokemon) $2k+ on the resale market, per *Polygon*. #### **Lorcana was designed…** … in collaboration with board game maker Ravensburger, and is set for a fall 2023 release. Few details have been released about actual gameplay, but some hints have been dropped about the characters and setting: - **Who:** Disney representatives said the game will pull from Disney’s massive catalog of animated characters, but likely won’t dip into other owned properties (e.g., Marvel and Star Wars). - **Where:** “Lorcana” is expected to take place in a magical world, and analysts believe “Disney Mirrorverse,” a mobile game the company released in June, could provide a glimpse. Disney said it hopes to attract both Disney fans who are new to trading card games, and trading card vets looking for a new game. #### **But why trading cards?** The market, which saw a sharp resurgence during the pandemic, is estimated at [$6B+ globally](https://www.digitaljournal.com/pr/trading-card-game-market-growth-size-analysis-outlook-by-trends-growth-analysis-and-forecast-to-2030). - **Pokemon cards** became so popular that Target stopped selling them over security concerns. - **“Magic: The Gathering,”** an OG card game, pulls in ~$1B annually. Combining its classic characters into one overarching storyline could allow Disney to create a new Marvel-like multiverse that they can repurpose across films and video games. Picture “Super Smash Bros,” but with Mickey Mouse, Buzz Lightyear, and Cruella de Vil. 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