--- title: We’re still figuring out self-checkout - The Hustle description: You know it’s not perfect if they’re making comedy sketches about it. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1330145838-HS-News-Brief_2022-09-23T005854.121Z.webp --- # We’re still figuring out self-checkout ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: September 23, 2022 Updated: October 11, 2023 There are few things more awkward than a self-checkout machine announcing to the whole store that you’ve placed an “unexpected item in the bagging area,” requiring a human worker to remedy the situation. ![We’re still figuring out self-checkout](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/1330145838-HS-News-Brief_2022-09-23T005854.121Z.webp?width=595&height=400&name=1330145838-HS-News-Brief_2022-09-23T005854.121Z.webp) Even as [two-thirds](https://www.wsj.com/articles/more-self-checkout-is-coming-no-matter-how-much-you-hate-it-11663112381?mod=hp_lead_pos13) of shoppers say the machines have failed them, food retailers are adding [more tech](https://thehustle.co/09202022-groceries/) to the in-store grocery experience, with self-checkout front and center. - Self-checkout accounted for 30% of US grocery transactions in 2021, up from 18% in 2018. - Some chains, like Walmart, Kroger, Dollar General, and Albertsons are testing self-checkout-only stores. The machines, with $14k-$40k price tags, can cut costs for retailers and may be necessary — grocery employee turnover was 48% in 2021. It also offers customers some extra speed and reduced human interaction. We, for one, are pro-self-checkout because of the [hilarious](https://www.youtube.com/watch?v=8-cV68JmpiI) comedy sketches it has [inspired](https://www.youtube.com/shorts/HWw2X5fB_eM). Topics: [Grocery](https://hs-sbup.thehustle.co/tag/grocery) [Ecommerce And Retail](https://hs-sbup.thehustle.co/tag/ecommerce-and-retail) [Food](https://hs-sbup.thehustle.co/tag/food) ## Follow us on social media prev next - ![Holy smokes, there may actually be a limit to Texans’ love of barbecue](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1244337807-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Texas-BBQ_20230928210924.webp) ### Holy smokes, there may actually be a limit to Texans’ love of barbecue - ![Think your industry is weird? 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You may feel pretty lonely - ![The shroom boom is coming to the candy aisle](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1460885417-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Mushrooms_20230816224353-1.webp) ### The shroom boom is coming to the candy aisle - ![A Pop-Tarts and Crocs partnership exists because we’re all total suckers](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/1897903693-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-croc-tarts_20230814231514.webp) ### A Pop-Tarts and Crocs partnership exists because we’re all total suckers - ![L’Eggo my… booze in a jar?](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/858195133-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Eggo_20230822212534.webp) ### L’Eggo my… booze in a jar? - ![Investors in search of greener pastures look to lab-grown meat](https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/62473941-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Beyond_Meat_stock_20230806234941.webp) ### Investors in search of greener pastures look to lab-grown meat Pop up for Subscribe to The Hustle Daily Newsletter Subscribe to The Hustle Daily Newsletter Get the 5-minute news brief keeping 2.5M+ innovators in the loop. 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