--- title: "Digits: Ugly food, Roblox, and more - The Hustle" description: "Plus: The king, beef prices, and the Super Bowl." image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/56901731-HS-News-Brief_2022-09-12T041338.066Z.webp --- # Digits: Ugly food, Roblox, and more ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: September 12, 2022 Updated: October 11, 2023 **1)** “Ugly produce” grocer Misfits Market is acquiring rival Imperfect Foods, doubling the size of its business. It’s expected to hit [**$1B in annual revenue**](https://www.axios.com/2022/09/07/misfits-imperfect-foods-acquisition) within the next two years. ![Digits: Ugly food, Roblox, and more](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/56901731-HS-News-Brief_2022-09-12T041338.066Z.webp?width=595&height=400&name=56901731-HS-News-Brief_2022-09-12T041338.066Z.webp) **2)** Because of a rule passed in 1993 to protect the royal family’s assets in the event of multiple sudden deaths, King Charles doesn’t have to pay inheritance tax on the queen’s private estate — [**worth $754m**](https://www.businessinsider.com/charles-doesnt-have-to-pay-inheritance-tax-750-million-estate-2022-9). **3)** In the US, beef prices are relatively low, with more cattle slaughtered in July than any month since 1986. That’s partially because, with [**~60% of cattle**](https://www.npr.org/2022/09/01/1120080654/drought-climate-change-ranchers-cattle-beef-steaks-inflation-food-prices) now affected by drought, some ranchers are choosing to slaughter earlier than normal. **4)** The Super Bowl isn’t for another five months, but Fox has already sold 95% of the ad inventory for the big game. The going rate is [**~$7m per 30 seconds**](https://variety.com/2022/tv/news/fox-super-bowl-commercials-sell-out-1235362255/). **5)** Roblox CEO Dave Baszucki said it has** **[**2m+ daily active users**](https://www.bloomberg.com/news/articles/2022-09-09/roblox-boasts-of-growth-in-russia-even-after-rivals-left?leadSource=uverify%20wall) playing in Russia. The US sees 11m+. The note comes as Electronic Arts, Nintendo, Epic Games, Ubisoft, Microsoft, and Sony have all reduced or stopped business in Russia. 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