---
title: Why did A24 launch a membership?
description: The indie studio is diversifying beyond the box office.
---

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# [Why did A24 launch a membership?](https://hs-sbup.thehustle.co/news/09122022-a24)

 Written by [Rob Litterst](https://hs-sbup.thehustle.co/news/author/rob-litterst) | Sep 12, 2022 10:49:34 AM

Even if you don’t know the name, you’ve likely seen an A24 film.

The box office success of films like *Hereditary*, *Lady Bird*, and *Everything Everywhere All at Once* has challenged the notion that indie films are [dead](https://www.businessinsider.com/it-follows-producer-says-indie-film-dying-a-slow-death-2022-3), and the studio’s cultural cachet has cultivated a devoted fanbase.

In April, A24 [launched](https://www.fastcompany.com/90764124/i-spent-six-weeks-living-a24-world-aaa24-membership-what-happened) a membership program, giving fans access to the studio’s notoriously secretive inner workings, per *Fast Company*’s Joe Berkowitz.

#### **The membership…**

… is called AAA24 (not to be confused with AAA, the roadside assistant). For $5/mo., members get:

- **Subscriptions** to A24’s zines, made by filmmakers like Jonah Hill, Greta Gerwig, and Sean Baker.
- **Membership cards** and key fobs that grant access to live events.
- **“Close Friends” status** on A24’s Instagram account, where they’re given access to secret giveaways.

Berkowitz likens the membership’s combination of indie film prestige and exclusive merch to a Miramax-Supreme hybrid.

#### **But it’s also a way to diversify**

Not all of A24’s films are box office hits, and the studio is okay with that. Having a baseline of recurring revenue gives A24 an advantage over other studios that struggle to make it in a franchise-dominated world.

- A24’s members are devoted, regularly hitting the brand’s [subreddit](https://www.reddit.com/r/A24/) to geek out over films and merch.

Speaking of franchises, Disney recently announced [plans](https://thehustle.co/09022022-disney-prime/) to launch a membership of its own.

As to how that move will play out, we say this: never underestimate the power of Disney adults.

[View full post](https://hs-sbup.thehustle.co/news/09122022-a24)

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