--- title: TikTok’s plan to not screw up midterms - The Hustle description: The spotlight is on TikTok to prove itself during this year’s midterms. image: https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/31205815-HS-News-Brief_2022-08-23T021626.691Z.webp --- # TikTok’s plan to not screw up midterms ![Jacob Cohen](https://thehustle.co/wp-content/uploads/2021/01/IMG_5670-1-modified-768x768.png?width=48&height=48&name=IMG_5670-1-modified-768x768.png) [Jacob Cohen](https://hs-sbup.thehustle.co/author/jacob-cohen) [Jacob Cohen Twitter profile ](https://twitter.com/ImJacobCohen) Published: August 23, 2022 Updated: October 11, 2023 TikTok is great in that a hilariously remixed video of a [kid eating corn](https://www.tiktok.com/@schmoyoho/video/7133362838424341803) can pop off overnight. ![TikTok’s plan to not screw up midterms](https://hs-sbup.thehustle.co/hs-fs/hubfs/The%20Hustle%20News/Assets/Images/31205815-HS-News-Brief_2022-08-23T021626.691Z.webp?width=595&height=400&name=31205815-HS-News-Brief_2022-08-23T021626.691Z.webp) It’s less great in that it’s also relatively easy for misinformation to do the same. TikTok has [struggled](https://www.nytimes.com/2022/08/14/business/media/on-tiktok-election-misinformation.html) with election misinformation in the US and other countries, but it hopes to [better](https://newsroom.tiktok.com/en-us/our-commitment-to-election-integrity) protect users during the upcoming midterms through: - Improved labeling on political videos that people can use to access an “Elections Center” with authoritative sources in 45+ languages. - Strong enforcement of its paid political ad ban, even for videos influencers make on behalf of others. During the 2020 election, TikTok wasn’t nearly as popular as it is today. Now, with the average user spending [11+ hours](https://sensortower.com/blog/tiktok-power-user-curve) a week in the app, the spotlight is on TikTok to prove itself. 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Signup for a free account Close modal ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/news/author/jacob-cohen" }, "datePublished" : "2022-08-23T09:20:09.000Z", "headline" : "TikTok’s plan to not screw up midterms", "image" : [ "https://hs-sbup.thehustle.co/hubfs/The%20Hustle%20News/Assets/Images/31205815-HS-News-Brief_2022-08-23T021626.691Z.webp" ], "mainEntityOfPage" : { "@id" : "https://hs-sbup.thehustle.co/news/08232022-tiktok-midterms", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@id" : "#article", "@type" : "NewsArticle", "author" : { "@type" : "Person", "name" : "Jacob Cohen", "url" : "https://hs-sbup.thehustle.co/author/jacob-cohen" }, "dateModified" : "2023-10-11T19:53:11+0000", "datePublished" : "2022-08-23T09:20:09+0000", "headline" : "TikTok’s plan to not screw up midterms", "image" : [ "https://7355427.fs1.hubspotusercontent-na1.net/hubfs/7355427/The%20Hustle%20News/Assets/Images/31205815-HS-News-Brief_2022-08-23T021626.691Z.webp" ], "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 112, "url" : "https://fs.hubspotusercontent00.net/hubfs/53/assets/hubspot.com/web-team/WBZ/Blog%202021/Images/Logos/HubSpot%20Logo%20112X112.svg", "width" : 112 }, "name" : "HubSpot", "sameAs" : [ "https://www.facebook.com/hubspot", "https://twitter.com/hubspot" ], "url" : "https://www.hubspot.com" }, "speakable" : { "@type" : "SpeakableSpecification", "xPath" : [ "//title", "/html/head/meta[@name='description']/@content" ] } } ```